How To Take Care of Your Hair in the Winter

How To Take Care of Your Hair in the Winter

How to take care of your hair in the winter Whether it’s in the form of snow, sleet, or chilling winds—the winter air wreaks all kinds of havoc on our heads by drying out our...
hair texture

Re-introducing our Volumizing + Texturizing Molecule

Is your hair falling flat? When it comes to creating that coveted big-hair look, it’s all about volume and texture. Meet our Volumizing + Texturizing Molecule, a patented technology that powers our newly reformulated Full...
before and after comparison of hair volume

Full Dry Volume Blast got a makeover: Meet Full Dry Volume & Texture Spray

Have you heard? Our best-selling Full Dry Volume Blast is no longer. But don’t be upset, promise.   Enter new Living Proof Full Dry Volume & Texture Spray, the latest incarnation of a next-generation volume spray. This...
Living Proof MIT Solve

Meet the Winners of Living Proof’s Women’s Leadership Solution Prize in Collaboration with MIT Solve

While there are many challenges in today’s world that can feel overwhelming, there’s some good news: There are just as many solutions in the works, too. Take, for instance, MIT Solve, an annual initiative that invites...
woman with curly hair smiling

How To Use a Diffuser

This one is for all our curly-haired friends. We know there’s nothing worse than waiting for your hair to dry, just to preserve those curls. So, we asked Molly, one of our in-house stylists, to...
perfect hair day dry shampoo

Michael Shaun Corby’s Healthy Hair Tips

Keep your scalp and hair healthy while at home with these tips from our Global Creative Director, Michael Shaun Corby. Tip 1 Start by “scientific brushing,” a technique used to remove dead skin from your scalp while...
someone-trimming-split-ends

Split Ends 101: Causes & Treatments

Ah, split ends. While some have been able to spot a split end since grade eight, others (the lucky ones) may not have encountered this side-effect of styling, sun, and dehydration on strands until later...
Closeup of suds in front of an off-white background.

How to Use Dry Shampoo the Right Way for Best Results

Dry shampoo is a staple in the collections of hair stylists everywhere, and for good reason: It cleanses hair between washes and provides a boost for oily strands, helping preserve styles longer and saving precious...
How to treat split ends

How to treat split ends 101

Has your hairbrush been harboring a few too many hair strands lately? Or maybe you’ve been noticing excess frizz throughout the day. Not to worry, split ends are not the end of the world. You...
How to Use Hair Oil

How to Use Hair Oil: Step-by-Step Guide

In the world of hair oiling, you can enjoy the many benefits of hair oil like smoother, healthier-looking strands. Applying hair oil is an easy way to liberate your natural hair from frizz and dryness as it...