How to Remove Hair Buildup

How to Remove Hair Buildup

Hair buildup is a problem that can have you scratching your scalp. If you’re experiencing hair buildup, you may have one or more of these conundrums lingering in your thoughts:  My scalp feels oily, but...
woman with holding her blonde hair

Celebrity Colorist Jenna Perry Swears by These Three Hair Products

If there’s anyone familiar with hair’s individual needs, it’s Lp. celebrity colorist and brand ambassador Jenna Perry, whose client list resembles a Who’s Who of A-listers — think Bella Hadid, Emily Ratajkowski, and Jennifer Lawrence. Since she...
Jenna Perry

Celebrity Hair Colorist Jenna Perry Interview

If you’re into hair whatsoever, then you might already be familiar with Living Proof celebrity colorist and brand ambassador Jenna Perry, the New York City-based pro who counts A-listers and models among her clientele. With that...
Shampoo vs. conditioner: differences & benefits

Shampoo vs. conditioner: differences & benefits

Shampoo and conditioner are the most fundamental building blocks to any haircare routine. While both products can address hair concerns from hydration to shine and beyond, they act on your strands in distinct ways. Here, we’ll break down...
What to Look For in a Shampoo for Oily Hair

What to Look For in a Shampoo for Oily Hair

If your hair falls limp and shiny by lunchtime regardless of how often or carefully you shampoo, it’s hard not to feel stuck in a hopeless loop of an oily scalp and oily roots. But...
The Science Behind Sulfates

The Science Behind Sulfates

When it comes to hair care, we’ve heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products. But, do we know what these...
Charcoal is Having a Major Moment, Here’s Why

Charcoal is Having a Major Moment, Here’s Why

From juices to skincare, it seems charcoal is suddenly everywhere. And now, it’s even in your haircare. So what is this miracle ingredient all about? We had our scientists break it down for you. Soak...
Banish Buildup (and Bad Hair Days)

Banish Buildup (and Bad Hair Days)

There’s no easy way to put this—there’s stuff sitting on your hair and your scalp. And chances are your average shampoo isn’t removing it very effectively. If your hair feels brittle, looks dull, or just...
How To Take Care of Your Hair in the Winter

How To Take Care of Your Hair in the Winter

How to take care of your hair in the winter Whether it’s in the form of snow, sleet, or chilling winds—the winter air wreaks all kinds of havoc on our heads by drying out our...
hair texture

Re-introducing our Volumizing + Texturizing Molecule

Is your hair falling flat? When it comes to creating that coveted big-hair look, it’s all about volume and texture. Meet our Volumizing + Texturizing Molecule, a patented technology that powers our newly reformulated Full...