Living Proof is a think tank of geniuses, inventors, and disruptors dedicated to the scientific discovery of solving hair’s toughest challenges.

Bottles of Living Proof products, including Perfect hair Day dry shampoo, Full shampoo and conditioner

Our history

In 2005, a team of renowned hair stylists and biotech scientists from MIT, led by Dr. Bob Langer, “one of history’s most prolific inventors in medicine,” came together to pioneer a first-of-its-kind haircare philosophy rooted in science.

Their purpose? To solve the world’s toughest beauty challenges.

Two bottles of Perfect hair day Shampoo and Conditioner side by side in suds

Our dedication to innovation

With 120 global patents, 450+ formulas, 44 products, and 200+ awards later, we continue to push the boundaries of silicone-free innovation. Drawing from our original formulation philosophy and MIT roots, we develop and invent proprietary, breakthrough solutions by studying the structure of hair and addressing problems at the root, revolutionizing how silicone-free haircare can perform.

Scientist in lab

We are the science

Today, our HairTech Labs continue to drive innovation through discovery-based formulation, rigorous salon and consumer testing, and thoughtful packaging development. And while our passion for incredible hair comes to life in the lab, it’s sustained by the results we see not simply in brilliant, healthy hair — but our customers.

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PETA-CERTIFIED CRUELTY-FREE

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COLOR SAFE

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SAFE FOR CHEMICALLY TREATED HAIR

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SILICONE-FREE

“Overall, it has transformed my hair care routine, giving me shinier, healthier hair every day.”

Nicole T.