If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok has been abuzz about the ingredient1—but...

You have probably seen or heard the phrase “sulfate-free shampoo” tossed around when browsing beauty and hair products online. But what exactly does it mean, and what is sulfate in the first place? We will answer...

Have you heard about purple shampoo? If your color treated hair tends to have a bit too much yellow, or brassiness, for your liking, you might find that purple shampoo is your new best friend....

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product Development team on how to spot...

Shopping for shampoo is complicated. When you peruse the aisle at your local store or the category at your favorite online retailer, you are inundated with options, many of which have enticing benefits: hydration? Yes,...

With our newly reformulated Shampoos and Conditioners, every single one of our wash-day duos makes hair stronger with each wash. Full, Perfect hair Day™, Restore, and No Frizz were not only customized to be more bespoke-like for different hair concerns,...

There’s a lot of talk in the beauty and care industry about sulfates. Not all sulfates are created equal, though. Some sulfates can cause harm and some irritate, while others may be completely safe to...

Silicones in hair products are a topic of debate among haircare professionals and consumers. These ingredients — common in many shampoos, conditioners, and styling products — are known for their smoothing and shine-enhancing properties. While...

When it comes to hair care, we’ve heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products. But, do we know what these...