Should you blow-dry your hair upside down? [pros, cons + tips]

Should you blow-dry your hair upside down? [pros, cons + tips]

You love the look of full, voluminous hair, but achieving it is a different story. While there are plenty of products and techniques you can experiment with to add lift, doing so can be tedious...
Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Here’s something you might not know: Every strand of your hair is coated with an outer lipid layer, a waxy, hydrophobic substance that forms a protective barrier to lock in moisture and keep out environmental...
How To Wash Curly Hair: A Step-by-Step Guide

How To Wash Curly Hair: A Step-by-Step Guide

In the market for stronger, healthier-looking curls? Step one to achieving the gorgeous bouncy benefits you’re going for is washing them correctly. Washing curly hair is no easy feat. From the hair products you use...
How to Get Voluminous Beach Waves with Full Dry Volume + Texture Spray

How to Get Voluminous Beach Waves with Full Dry Volume + Texture Spray

When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves are a go-to for a reason: They’re always on-trend and work for a multitude...
Unleash your Curl Power with the New Curl Collection

Unleash your Curl Power with the New Curl Collection

Your curls have the power to shape your day, but now you have the power to shape them. Meet the new Curl Collection—a three-step, science-backed hair care line designed to help you let your natural hair...
5 Simple Ways to Be More Sustainable in Your Life

5 Simple Ways to Be More Sustainable in Your Life

Odds are you’ve heard people talk about sustainability recently. And that’s with good reason: To protect the planet. However, while individual acts of eco-friendliness may seem small, every single sustainable choice you make matters and...
How to Choose the Best Shampoo for Your Hair

How to Choose the Best Shampoo for Your Hair

When you’re equipped with shampoo that’s suited to your locks, your journey to healthier, happier hair becomes smooth sailing. You can achieve balance, stimulate your scalp, and provide critical protection for your strands, all while feeling confident...
Haircare Quiz: Get Your Fully Personalized Routine

Haircare Quiz: Get Your Fully Personalized Routine

Caring for your hair can get complicated. Not only is it unique to you, with color, thickness, and texture informed largely by genetics, but its health can also be further influenced by where you live,...
The Science of Dry Shampoo How Does it Work?

The Science of Dry Shampoo How Does it Work?

Ever been pressed for time and unsure how to handle your greasy head of hair? Maybe you just finished a workout or are between washes, and hopping in the shower isn’t an option. Enter your...
woman with curly hair smiling

How To Use a Diffuser

This one is for all our curly-haired friends. We know there’s nothing worse than waiting for your hair to dry, just to preserve those curls. So, we asked Molly, one of our in-house stylists, to...