Shampoo and conditioner are the most fundamental building blocks to any haircare routine. While both products can address hair concerns from hydration to shine and beyond, they act on your strands in distinct ways. Here, we’ll break down...

If your hair falls limp and shiny by lunchtime regardless of how often or carefully you shampoo, it’s hard not to feel stuck in a hopeless loop of an oily scalp and oily roots. But...

When it comes to hair care, we’ve heard the buzzwords—sulfates, phthalates, and parabens. Many articles talk about choosing paraben free or sulfate free products when shopping for hair products. But, do we know what these...

From juices to skincare, it seems charcoal is suddenly everywhere. And now, it’s even in your haircare. So what is this miracle ingredient all about? We had our scientists break it down for you. Soak...

There’s no easy way to put this—there’s stuff sitting on your hair and your scalp. And chances are your average shampoo isn’t removing it very effectively. If your hair feels brittle, looks dull, or just...

How to take care of your hair in the winter Whether it’s in the form of snow, sleet, or chilling winds—the winter air wreaks all kinds of havoc on our heads by drying out our...

Is your hair falling flat? When it comes to creating that coveted big-hair look, it’s all about volume and texture. Meet our Volumizing + Texturizing Molecule, a patented technology that powers our newly reformulated Full...

Have you heard? Our best-selling Full Dry Volume Blast is no longer. But don’t be upset, promise.   Enter new Living Proof Full Dry Volume & Texture Spray, the latest incarnation of a next-generation volume spray. This...

While there are many challenges in today’s world that can feel overwhelming, there’s some good news: There are just as many solutions in the works, too. Take, for instance, MIT Solve, an annual initiative that invites...

This one is for all our curly-haired friends. We know there’s nothing worse than waiting for your hair to dry, just to preserve those curls. So, we asked Molly, one of our in-house stylists, to...