Woman with black hair blowing in the wind as she looks back.

How to moisturize your hair: 12 tips for healthy hydration

Dry, damaged hair can put a damper on anyone’s day, but if you suffer from dry hair, know that you’re not alone: According to one global study, 70% of people report having damaged hair, with...
How to Use Dry Shampoo on Curly Hair: Mastering Curl Care

How to Use Dry Shampoo on Curly Hair: Mastering Curl Care

Curly hair has a unique structure that requires specialized care to stay hydrated and maintain its shape. Between washes, it’s common for curls to lose some of their bounce as oil builds up at the...
How to restore moisture + shine to dry, dull hair

How to restore moisture + shine to dry, dull hair

Dull hair got you down? It’s a common issue that many people face, but it doesn’t have to be a permanent one. Whether caused by environmental stressors, product buildup, or even your daily haircare routine,...
When & Why You Should Use Leave-In Conditioner for Extra Hydrated Hair

When & Why You Should Use Leave-In Conditioner for Extra Hydrated Hair

Dryness often shows up without warning. One week, your hair feels soft and manageable. The next week, it looks dull, feels tight, or tangles more easily, even though nothing in your routine has changed. Weather...
Should you blow-dry your hair upside down? [pros, cons + tips]

Should you blow-dry your hair upside down? [pros, cons + tips]

You love the look of full, voluminous hair, but achieving it is a different story. While there are plenty of products and techniques you can experiment with to add lift, doing so can be tedious...
Follow these 7 steps to repair chemically damaged hair

Follow these 7 steps to repair chemically damaged hair

You might love the look of a perfect perm, freshly bleached hair, or sleek, keratinized strands, but your hair? Not so much. While chemical treatments can help you achieve your ideal look, they can be...
Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Here’s something you might not know: Every strand of your hair is coated with an outer lipid layer, a waxy, hydrophobic substance that forms a protective barrier to lock in moisture and keep out environmental...
How to Use Texturizing Spray: Step by Step Guide

How to Use Texturizing Spray: Step by Step Guide

A staple in stylists’ toolkits, texture spray is an essential styling product that can amp up any look. It isn’t only for the pros, though. Everyone can learn how to use texture spray and enjoy its benefits.   ...
woman with dark brown hair

Influencer YouMe on How Her Hair is a Part of Her Cultural Identity

To celebrate our newly reformulated collection of shampoos and conditioners, we’ve asked creators and makers to give us a glimpse of their Living Proof haircare routines. Here’s what YouMe had to say. In many ways,...
What is a Scalp Treatment

Scalp Treatments: What’s All the Buzz About?

Lackluster hair? While frustrating, it might not be your hair’s fault. The root of the issue could be dandruff or dry scalp. Sadly, few people give their scalps the same love and attention they give to...