A staple in stylists’ toolkits, texture spray is an essential styling product that can amp up any look. It isn’t only for the pros, though. Everyone can learn how to use texture spray and enjoy its benefits.   ...

To celebrate our newly reformulated collection of shampoos and conditioners, we’ve asked creators and makers to give us a glimpse of their Living Proof haircare routines. Here’s what YouMe had to say. In many ways,...

Lackluster hair? While frustrating, it might not be your hair’s fault. The root of the issue could be dandruff or dry scalp. Sadly, few people give their scalps the same love and attention they give to...

Create the perfect blowout from home with this step-by-step regimen from one of our stylists Step 1 Gently remove buildup by washing hair with Clarifying Detox Shampoo. Step 2 Swap your daily conditioner with Perfect hair Day™...

The world of haircare expands beyond the typical shampoo and hair conditioner bottles in your shower. Whether you have thick or fine hair, hair experts have started focusing on other means of treatment, such as types...

From the moment you roll out of bed in the morning, your natural hair makes its uniqueness known—whether it’s curly, coily, straight, or inventing new shapes altogether. It’s fair to say such one-of-a-kind strands demand...

If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok has been abuzz about the ingredient1—but...

You have probably seen or heard the phrase “sulfate-free shampoo” tossed around when browsing beauty and hair products online. But what exactly does it mean, and what is sulfate in the first place? We will answer...

In the market for stronger, healthier-looking curls? Step one to achieving the gorgeous bouncy benefits you’re going for is washing them correctly. Washing curly hair is no easy feat. From the hair products you use...