Hyaluronic acid for hair

Hyaluronic acid for hair

If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok has been abuzz about the ingredient1—but...
woman drying hair with a towel

What Does Sulfate Do To Your Hair?

You have probably seen or heard the phrase “sulfate-free shampoo” tossed around when browsing beauty and hair products online. But what exactly does it mean, and what is sulfate in the first place? We will answer...
How to wash curly hair: a step-by-step guide

How to wash curly hair: a step-by-step guide

In the market for stronger, healthier-looking curls? Step one to achieving the gorgeous bouncy benefits you’re going for is washing them correctly. Washing curly hair is no easy feat. From the hair products you use...
How to Get Voluminous Beach Waves with Full Dry Volume + Texture Spray

How to Get Voluminous Beach Waves with Full Dry Volume + Texture Spray

When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves are a go-to for a reason: They’re always on-trend and work for a multitude...
Unleash your curl power with the new curl collection

Unleash your curl power with the new curl collection

Your curls have the power to shape your day, but now you have the power to shape them. Meet the new Curl Collection—a three-step, science-backed hair care line designed to help you let your natural...
9 Different types of shampoo for every hair concern

9 Different types of shampoo for every hair concern

Sometimes, it can feel like there’s an endless assortment of different shampoos on the beauty market, each geared towards resolving hair concerns like lack of volume, lack of shine, or poor hair texture.  While each formula may...
conditioner-goop

What Does Hair Conditioner Do?

Shampoo and conditioner are two peas in a pod. You probably know that shampoo cleanses your scalp, removing product buildup and excess hair oils. But what does conditioner do to your hair? Overall, hair conditioner uses moisturizing ingredients to...
Types of Hair Oil: Everything You Need to Know

Types of Hair Oil: Everything You Need to Know

Are you ready to jump-start your haircare routine? If you’re looking for a new product to help rejuvenate your hair, consider the benefits of hair oil and discover the different types that can help you achieve luscious...
5 Simple Ways to Be More Sustainable in Your Life

5 Simple Ways to Be More Sustainable in Your Life

Odds are you’ve heard people talk about sustainability recently. And that’s with good reason: To protect the planet. However, while individual acts of eco-friendliness may seem small, every single sustainable choice you make matters and...
Sweaty Hair After a Workout: What Products to Use

Sweaty Hair After a Workout: What Products to Use

Whenever you break a sweat, your body isn’t the only thing that will feel the effects. After a workout, your hair may get damp from the sweat. And if you’re in a rush to work...