different types of hair

What International Women’s Day Means at Living Proof

At Living Proof, International Women’s Day is a big deal. Celebrated on March 8 each year, it serves an opportunity to recognize the economic, cultural, social, and political achievements of women around the world. And...
Everything to Know About Living Proof’s Reformulations

Everything to Know About Living Proof’s Reformulations

There are more haircare products than ever, but shampoos and conditioners tend to focus on a single benefit or result—like damage, frizz, or lack of fullness. They don’t recognize that hair can be pretty complicated,...
How to Choose the Best Shampoo for Your Hair

How to Choose the Best Shampoo for Your Hair

When you’re equipped with shampoo that’s suited to your locks, your journey to healthier, happier hair becomes smooth sailing. You can achieve balance, stimulate your scalp, and provide critical protection for your strands, all while feeling confident...
What is Sulfate Free Shampoo?

What is Sulfate Free Shampoo?

Shopping for shampoo is complicated. When you peruse the aisle at your local store or the category at your favorite online retailer, you are inundated with options, many of which have enticing benefits: hydration? Yes,...
Haircare Quiz: Get Your Fully Personalized Routine

Haircare Quiz: Get Your Fully Personalized Routine

Caring for your hair can get complicated. Not only is it unique to you, with color, thickness, and texture informed largely by genetics, but its health can also be further influenced by where you live,...
woman with dark brown hair

What Causes Dry Scalp?

When your scalp feels itchy, flaky, or irritated, it’s likely because it’s dry. Unlike other hair woes, dry scalp can affect anyone. It can plague any hair or skin type and can arise at any...
The effects of hard water on hair [+ how to treat it]

The effects of hard water on hair [+ how to treat it]

Oftentimes, when we experience hair-related challenges, we’re quick to blame it on the products we use or some aspect of our haircare routine. What you might not realize, though, is that water quality can also...
wedding hair style

Wedding Hairstyle Ideas for Brides, Bridesmaids, and Guests

Whether you’re the bride or working your way through a stack of RSVPs, it’s clear that wedding season has officially arrived—and the best wedding hairstyle ideas are, naturally, top of mind. While the idea of...
What is Silicone-Free Shampoo?

What is Silicone-Free Shampoo?

Have you ever seen the “silicone-free” phrase, label, or stamp on a bottle of shampoo or conditioner? It’s just one of many new standards in haircare formulas these days (along with sulfate-free, for starters) that’s led to...
How to Prevent & Revive Sun-Damaged Hair

How to Prevent & Revive Sun-Damaged Hair

Did you know that just like your skin, your hair can suffer from sun damage too? While the natural glow and highlights the sun offers are often desirable, UV rays can weaken your hair cuticle...