When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves are a go-to for a reason: They’re always on-trend and work for a multitude...

Your curls have the power to shape your day, but now you have the power to shape them. Meet the new Curl Collection—a three-step, science-backed hair care line designed to help you let your natural hair...

Sometimes, it can feel like there’s an endless assortment of different shampoos on the beauty market, each geared towards resolving hair concerns like lack of volume, lack of shine, or poor hair texture.  While each formula may...

Shampoo and conditioner are two peas in a pod. You probably know that shampoo cleanses your scalp, removing product buildup and excess hair oils. But what does conditioner do to your hair? Overall, hair conditioner uses moisturizing ingredients to...

Are you ready to jump-start your haircare routine? If you’re looking for a new product to help rejuvenate your hair, consider the benefits of hair oil and discover the different types that can help you achieve luscious...

Odds are you’ve heard people talk about sustainability recently. And that’s with good reason: To protect the planet. However, while individual acts of eco-friendliness may seem small, every single sustainable choice you make matters and...

Whenever you break a sweat, your body isn’t the only thing that will feel the effects. After a workout, your hair may get damp from the sweat. And if you’re in a rush to work...

Create a look that’s effortless and video-call approved with these hairstyle tips from one of our customer advocates Tip 1 Clean third- (or fourth-day) hair with Perfect hair Day™ Dry Shampoo. Shake and spray 6-10” away...

Having oily hair can lead to far more time spent washing, drying, and styling hair, which can be frustrating for a packed morning schedule damaging to your hair follicles. If you’ve ever wondered, “Why is...

Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product Development team on how to spot...