Hair 101

Create the perfect blowout from home with this step-by-step regimen from one of our stylists Step 1 Gently remove buildup by washing hair with Clarifying Detox Shampoo. Step 2 Swap your daily conditioner with Perfect hair Day™...

The world of haircare expands beyond the typical shampoo and hair conditioner bottles in your shower. Whether you have thick or fine hair, hair experts have started focusing on other means of treatment, such as...

From the moment you roll out of bed in the morning, your natural hair makes its uniqueness known—whether it’s curly, coily, straight, or inventing new shapes altogether. It’s fair to say such one-of-a-kind strands demand...

If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok has been abuzz about the ingredient1—but...

You have probably seen or heard the phrase “sulfate-free shampoo” tossed around when browsing beauty and hair products online. But what exactly does it mean, and what is sulfate in the first place? We will answer...

In the market for stronger, healthier-looking curls? Step one to achieving the gorgeous bouncy benefits you’re going for is washing them correctly. Washing curly hair is no easy feat. From the hair products you use...

Have you heard about purple shampoo? If your color treated hair tends to have a bit too much yellow, or brassiness, for your liking, you might find that purple shampoo is your new best friend....

When it comes to a style that’s supremely versatile and easy to DIY, we’re all on the same wavelength. Beach waves are a go-to for a reason: They’re always on-trend and work for a multitude...

Your curls have the power to shape your day, but now you have the power to shape them. Meet the new Curl Collection—a three-step, science-backed hair care line designed to help you let your natural hair...

Sometimes, it can feel like there’s an endless assortment of different shampoos on the beauty market, each geared towards resolving hair concerns like lack of volume, lack of shine, or poor hair texture.  While each formula may...