Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Here’s something you might not know: Every strand of your hair is coated with an outer lipid layer, a waxy, hydrophobic substance that forms a protective barrier to lock in moisture and keep out environmental pollutants. This lipid layer — also known as your moisture barrier — contributes to key signs of hair health, including softness, silkiness, smoothness, resilience, and manageability.

This essential barrier is subject to daily wear and tear. Even normal washing, brushing, and styling can slowly erode the lipid layer, causing your hair to become dry, brittle, and lifeless. To keep your hair soft and healthy, you need to regularly replenish your moisture barrier. That’s where our new Moisture Rescue Mask comes in.

Introducing the Moisture Rescue Mask

The Moisture Rescue Mask is a nourishing in-shower hair mask designed to fit into the rhythm of your life and restore your hair’s moisture barrier in just five minutes, protecting your strands against dryness for up to three washes.

This hair mask uses our Smart Barrier HairTech, an innovative formula technology that takes a balanced approach to address your hair’s unique needs. Smart Barrier’s biomimetic blend replenishes essential lipids to restore your depleted moisture barrier. It then seals the hair fiber to restore hydrophobicity, which prevents water-induced swelling and cuticle lifting. This creates a smooth surface that reflects light evenly and reduces friction between strands, so hair is more manageable.

With its light, silky texture and bright, citrusy scent blend of bergamot zest, grapefruit, lemon, and sweet orange, the Moisture Rescue Mask turns caring for your hair into an elevated, luxurious experience.

What makes the Moisture Rescue Mask different?

There are plenty of other moisturizing hair masks on the market that reduce frizz, add softness and shine, and make hair more manageable. But, as the first true barrier care mask, the Moisture Rescue Mask is the only one that actually adapts to your hair’s unique structure and resets your lipid layer, with results that last for multiple washes.

The results: softer, silkier, more resilient hair that lasts

When you use our new Moisture Rescue Mask, you get moisture that’s measured in days, not minutes. Here’s what you can expect:

*Based on 4-week consumer use test

How to use the Moisture Rescue Mask in your weekly routine

With days full of deadlines, meetings, and other obligations, you don’t have time to slow down. That’s why we’ve made it easier than ever to get healthy, hydrated hair. Five minutes is all you need for softer, silkier, more resilient hair that lasts long after you rinse. 

Here’s how: 

1. Get in the shower. With the Moisture Rescue Mask, there’s no need to add extra steps before or after you shower — you can easily incorporate it into your regular wash routine.

2. Apply the mask. Work in sections, coating your hair evenly. A little goes a long way, so you can make the most of every jar. If you have dry hair, start applying the mask closer to your scalp — but not on your scalp — and work it down from root to tip. If you have oily hair, start at your ends and work your way up, stopping mid-shaft. 

3. Let it sit. The Moisture Rescue Mask only needs five minutes to replenish your moisture barrier and deliver a powerful boost of hydration. 

4. Rinse. Thoroughly rinse your hair, ideally using cold water to minimize disruption to your hair’s cuticle layer.

5. Style. Once you’re out of the shower, you’re good to style your hair as normal. Whether you’re going for a full, bouncy at-home blowout or want to embrace your hair’s natural texture with air-dried style, your hair will look and feel softer and shinier after just one use of the Moisture Rescue Mask. 

Pair it with…

The Moisture Rescue Mask makes the perfect addition to any Living Proof haircare routine but, for best results, try it with our:

Clarifying Detox Shampoo Clears buildup to promote optimal follicle health	Triple Bond Complex Reinforces hair fiber integrity	Leave-in Conditioning Spray Prevents mechanical stress to preserve health-span

Shop Essential Treatments

A new standard in moisture + care

When you’re on the go, you need a haircare routine that works with you, not one that adds unnecessary steps to your already busy day. The Moisture Rescue Mask — the first and only true barrier care hair mask — was designed with you in mind to deliver deep hydration in just minutes, with results that last for days. It’s haircare that works as hard as you do.

Softer, shinier, stronger hair is just a wash away — purchase your jar of the Moisture Rescue Mask today.

Frequently asked questions

What are the benefits of using the Moisture Rescue Mask?

Formulated with our Smart Barrier HairTech, the Moisture Rescue Mask replenishes hair’s outer lipid layer, which is responsible for locking moisture in and keeping environmental pollutants out. By restoring this layer, the Moisture Rescue Mask creates a smooth surface along each strand, so hair looks and feels softer, shinier, healthier, more resilient, and more manageable.

How do I use the Moisture Rescue Mask?

Using the Moisture Rescue Mask is easy. All you need to do is:

1. Get in the shower. No extra steps here — the Moisture Rescue Mask is easy to add to your regular wash routine.
2. Apply the mask evenly to your strands. Work from your root to tip if you have dry hair, and from ends to mid-shaft if you have oily hair.
3. Let the mask sit — five minutes is all you need.
4. Thoroughly rinse your hair and finish your routine.
5. Style your hair as normal. You should see softer, shinier, hydrated hair after just one use.

What makes the Moisture Rescue Mask different from other hair masks?

The Moisture Rescue Mask offers all the same benefits as other hair masks, including less frizz, more softness and shine, and more manageable hair. What sets it apart, though, is that it’s the only hair mask to actually adapt to your hair and replenish your moisture barrier, with results that last through multiple washes.

How often should I use the Moisture Rescue Mask?

You only need to use the Moisture Rescue Mask once a week — and you should start to see shinier, softer, more resilient hair after just one use.

Sources

• Britannica, “Lipid, https://www.britannica.com/science/lipid.”