Comb or brush? The haircare tool you should be using

Comb or brush? The haircare tool you should be using

When you go to brush your hair, you probably don’t put much thought into what tool you’re reaching for. After all, brush or comb, it’s all the same, right? Not quite. The truth is, brushes...
Woman with black hair blowing in the wind as she looks back.

How to moisturize your hair: 12 tips for healthy hydration

Dry, damaged hair can put a damper on anyone’s day, but if you suffer from dry hair, know that you’re not alone: According to one global study, 70% of people report having damaged hair, with...
When & Why You Should Use Leave-In Conditioner for Extra Hydrated Hair

When & Why You Should Use Leave-In Conditioner for Extra Hydrated Hair

Dryness often shows up without warning. One week, your hair feels soft and manageable. The next week, it looks dull, feels tight, or tangles more easily, even though nothing in your routine has changed. Weather...
Follow these 7 steps to repair chemically damaged hair

Follow these 7 steps to repair chemically damaged hair

You might love the look of a perfect perm, freshly bleached hair, or sleek, keratinized strands, but your hair? Not so much. While chemical treatments can help you achieve your ideal look, they can be...
Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Softer, Smoother Hair in Minutes: Meet Our New Moisture Rescue Mask

Here’s something you might not know: Every strand of your hair is coated with an outer lipid layer, a waxy, hydrophobic substance that forms a protective barrier to lock in moisture and keep out environmental...
What is a Scalp Treatment

Scalp Treatments: What’s All the Buzz About?

Lackluster hair? While frustrating, it might not be your hair’s fault. The root of the issue could be dandruff or dry scalp. Sadly, few people give their scalps the same love and attention they give to...
What is a hair mask

What is a Hair Mask?

The world of haircare expands beyond the typical shampoo and hair conditioner bottles in your shower. Whether you have thick or fine hair, hair experts have started focusing on other means of treatment, such as...
101 Guide: What is Hair Porosity?

101 Guide: What is Hair Porosity?

From the moment you roll out of bed in the morning, your natural hair makes its uniqueness known—whether it’s curly, coily, straight, or inventing new shapes altogether. It’s fair to say such one-of-a-kind strands demand...
Hyaluronic acid for hair

Hyaluronic acid for hair

If you’re a bonafide skincare devotee, you’ve likely heard of hyaluronic acid, an ingredient often found in creams, serums, and other skin products that offers serious hydration. Beauty TikTok has been abuzz about the ingredient1—but...
conditioner-goop

What Does Hair Conditioner Do?

Shampoo and conditioner are two peas in a pod. You probably know that shampoo cleanses your scalp, removing product buildup and excess hair oils. But what does conditioner do to your hair? Overall, hair conditioner uses moisturizing ingredients to...