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What is a Scalp Treatment
Hair health

Scalp Treatments: What’s All the Buzz About?

Lackluster hair? While frustrating, it might not be your hair’s fault. The root of the issue could be dandruff or dry scalp. Sadly, few people give their scalps the same love and attention they give to...
What is a hair mask
Hair health Hair tips

What is a Hair Mask?

The world of haircare expands beyond the typical shampoo and hair conditioner bottles in your shower. Whether you have thick or fine hair, hair experts have started focusing on other means of treatment, such as types...
101 Guide: What is Hair Porosity?
Hair health Hair tips

101 Guide: What is Hair Porosity?

From the moment you roll out of bed in the morning, your natural hair makes its uniqueness known—whether it’s curly, coily, straight, or inventing new shapes altogether. It’s fair to say such one-of-a-kind strands demand...

Hair 101

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What’s the Best Shampoo for Colored Hair?
Hair health

What’s the Best Shampoo for Colored Hair?

There’s nothing like getting your hair freshly colored, but how do you keep that straight-from-the-salon look in between visits to your hairstylist? It turns out that the right shampoo formula can protect your hair color...
upward view of no frizz shampoo and conditioner.
How to Science

How To Combat Humidity Hair

Humidity and hair never go well together, but with our science-backed approach, we think we may have found a solution… Don’t let the weather put a damper on your ‘do. Instead, stock your toolkit with...
5 Hair Healthy Benefits of Silicone Free Shampoo
Hair health

5 Hair Healthy Benefits of Silicone Free Shampoo

Going silicone-free isn’t just a passing trend. There are many benefits for your hair that make it worth the switch to non silicone shampoo. For starters, it can offer clean, healthy hair that can go...
How to Protect Your Hair from Heat Damage
Hair health

How to Protect Your Hair from Heat Damage

Whether you adore treating yourself to salon blowouts or you just need the blow dryer to get from the gym to the office by 9 am, using heat on your hair can feel indispensable to...
dry-hair
Hair health

9 Top Tips for Repairing Dry Hair

From split ends to frizzy hair, nothing brings down hair like dryness. Dye jobs, blowouts, and harsh shampoos can all leave hair begging for moisture—and after a while, can lead to dull and damaged hair. The good...
woman smiling and fixing her hair in the mirror
Hair health

8 Easy Ways to Get Rid of Oily Hair

We know washing our hair too often can lead to dullness and damage but what should you do when you’ve got an oily scalp and hair? It’s even worse when hair shows these signs soon...
How to Plop Hair
Hair styling

How to Plop Hair: The Ultimate Guide

If you have a head full of wavy or curly hair, you’re probably aware that luscious curls require time and patience—and that they don’t magically occur overnight. But what if they could? With the curling...
Get a Professional-Looking Blowout at Home: The 5 Step Guide
Hair styling Hair tips How to

Get a Professional-Looking Blowout at Home: The 5 Step Guide

In a world where time is precious and convenience is key, the allure of achieving a professional-looking blowout at home is undeniable. Whether it’s a desire to save money, avoid crowded salons, or simply to...
Ask Living Proof
Hair health Science

Ask Living Proof

Why are heavy silicones bad? Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product Development...
Are you up for the #5WashChallenge?
Hair styling

Are you up for the #5WashChallenge?

We love a good challenge—especially when it includes group camaraderie. That’s why we created the #5WashChallenge. It’s a super easy way to detox your hair. In just five washes. Why? Read on. Are you up...

Featured Favorites

5.5 oz. This innovative formula delivers just-washed softness, mimicking the results of traditional shampoo—no rinsing needed.
Side-by-side photos of a woman with curly hair: on the left, her hair looks oily and flat (Before). On the right, after using Perfect hair Day™ Advanced Clean Dry Shampoo, her hair appears cleaner, fuller, and softer—like just washed.
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Perfect hair Day™ Advanced Clean Dry Shampoo
$33.00
Gray bottle of Perfect hair Day™ Dry Shampoo with a white cap, white text promoting its oil-absorbing formula and lasting scent, plus bilingual product details in English and French.
Side-by-side images show a woman’s hair before and after using Perfect hair Day™ Dry Shampoo. Left: oily roots. Right: clean, refreshed roots. Text reads: Absorbs oil & sweat for a long-lasting scent.
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Perfect hair Day™ Dry Shampoo
$33.00
Full Shampoo 8 FL OZ Full Size Front
A cluster of transparent bubbles floats against a dark blue background, illuminated by light that highlights their glossy surfaces—evoking the refreshing, volumizing effect of a Full Shampoo + Refill experience.
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Full Shampoo
$36.00
Full Conditioner 8 FL OZ Full Size Front
Close-up of smooth, flowing Full Conditioner with gentle curves and soft texture, forming an abstract, wavy pattern that suggests enhanced hair texture.
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Full Conditioner
$36.00
Perfect hair Day™ Shampoo 8 FL OZ Full Size Front
A close-up of white soap streaks and bubbles on dark blue, evoking an abstract pattern—much like the refreshing cleansing action of Perfect hair Day™ Wash Duo Refill, with lasting hydration and textured brush-like marks.
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Perfect hair Day™ Shampoo
$36.00
Perfect hair Day™ Conditioner 8 FL OZ Full Size Front
Perfect hair Day™ Conditioner features a smooth, white cream with soft, wavy ridges and curved lines that create a textured, abstract pattern—ideal for enhancing hydration and supporting healthier hair texture.
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Perfect hair Day™ Conditioner
$36.00
Front of Full Dry Volume & Texture Spray
Side-by-side comparison of a woman with long auburn hair: Left, her hair is smooth and straight; right, after using Full Dry Volume & Texture Spray, her hair looks fuller, wavier, and beautifully textured.
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Full Dry Volume & Texture Spray
$36.00
1.7 FL OZ.
Close-up of a dropper releasing clear liquid, with text: Scalp Care Density Serum reduces the look of grey hair, is clinically proven to visibly reduce hair thinning, and is lightweight and fast-absorbing.
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Scalp Care Density Serum
$68.00
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