Frizzy hair can be relentless. With each strand seeming to have a mind of its own, frizz can turn the simplest hairstyle into a challenge. While it’s not always easy to prevent, understanding the root...

Shiny hair is often perceived as healthy hair. In fact, a recent Dyson study found that 36% of people worldwide consider hair shine to be the top indicator of overall hair health. However, achieving that glossy look...

When you think about caring for your hair, what comes to mind? Maybe it’s using leave-in conditioner to keep your strands feeling soft and smooth or applying a heat protectant spray to avoid damage from...

Big problems call for big solutions — and that’s where MIT Solve comes in. This annual initiative strives to address global challenges through innovation, and invites entrepreneurs and big thinkers to offer solutions through the...

Whether your hair is fine and straight, thick and curly, or anything in between, odds are you’ve experienced frizz at some point.  Frizz occurs when neighboring hairs aren’t in sync — that is, laying in...

When most people think of dry shampoo, they think of it as a quick fix for greasy, unwashed hair. It’s that lifesaver you reach for when you’re running late and don’t have time for a...

Everyone loves shiny hair, but achieving it without silicones can be challenging. If you're looking for a gentler way to enhance your hair's natural shine, we've got you covered. At Living Proof, we’re dedicated to advancing...

The information provided in this article is not intended as medical advice. For any medical concerns or conditions, always consult your doctor or a qualified healthcare professional. Achieving thicker, fuller hair is a common goal...

Did you know that a healthy scalp is the foundation for beautiful hair? Like your skin and hair, your scalp needs the right care to stay balanced and nourished. That’s where scalp serums come in. These specially-formulated...

If you’ve heard buzz about benzene in haircare lately, know that we’ve heard it too – and that as a scientifically-led haircare company, we’re here to help you understand what to know about benzene and...