woman holding clarifying detox shampoo in the shower

What is clarifying shampoo? [+ how & when to use it]

Whether you’re fighting the effects of hard water damage or looking to add a little shine and clarity to dull hair, a clarifying shampoo could be the key to revitalizing tired-looking hair. But what is...
4B Curly Hair Routine

4B Curly Hair Routine

If you have curly hair, it can be a challenge to find the best products that provide the bounce, volume, and shine your curly tresses deserve, especially if you have 4B curls.  Curly hair has...
4A Curly Hair Routine

4A Curly Hair Routine

Is there anything more eye-catching than a full head of tight small ringlets framing your face? If you’ve been blessed with 4A curly hair, then you know how striking this springy, tightly-coiled hair type can...
4 Benefits of Hair Oil

4 Benefits of Hair Oil

Hair oil has become increasingly popular as today’s natural-hair ingredient movement unfolds. Most of us won’t be surprised to find plant-based oils like coconut, sesame, jojoba, and argan oil front and center in the haircare...
3C Curly Hair Routine

3C Curly Hair Routine

Curls come in various types and textures, and your 3C curls’ signature corkscrew shape makes them stand out in a crowd. But to maintain their gravity-defying bounce while minimizing unnecessary frizz, you need a haircare...
3B Curly Hair Routine

3B Curly Hair Routine

If you’re blessed with naturally curly hair, you know how great it can be when you get your styling right. You also know that some days you’re left with dry, frizzy hair instead of soft,...
3A Curly Hair Routine

3A Curly Hair Routine

If your curly hair is dry, frizzy, or prone to breakage, the root of the problem may be your haircare routine. With 3A hair, it’s important you understand your curly hair type and how to care for...
2C Curly Hair Routine

2C Curly Hair Routine

Feathery, voluminous 2C hair can be one of the most versatile curly hair types out there. From letting your waves hang freely to tying them up in a perfectly textured bun, the 2C hair type offers an...
2B Curly Hair Routine

2B Curly Hair Routine

Anyone who’s tasted the joy of an amazing hair day knows why haircare matters. But it can feel hard to discover the best way to care for your hair, especially if it’s curly. You might...
101 Guide: Protein Overload in Hair

101 Guide: Protein Overload in Hair

Your entire body is made up of protein—your muscles, your bones, your skin—even your hair. While protein can help maintain your mane’s natural shine and volume, there is such a thing as too much, which can sometimes...