Ask Living Proof

Ask Living Proof

Why are heavy silicones bad? Don’t be sili-conned. Silicone (found in most haircare products) weighs down your hair, making it feel lifeless, coated, and greasy. Here are some tips from Olivia on our Product Development...
Discover the Anatomy of Hair

Discover the Anatomy of Hair

While most of us can objectively describe hair — think feeling dry, looking shiny, or a golden blonde appearing brassy — there’s more to hair than meets the eye. Everything from the keratin protein chains...
The secret to air-drying your hair like a pro this summer

The secret to air-drying your hair like a pro this summer

The only thing worse than summer heat? Having to use a hair dryer. If you want to unleash your hair’s full potential (and avoid the extra sweat), air-drying is the ultimate power move. Air-drying, or...
A close-up view of the healthy scalp of a person with straight, fine brown hair.

6 Ways To Keep Your Scalp Moisturized

The foundation of healthy, beautiful hair lies in maintaining optimal scalp health. In fact, a study featured in the International Journal of Trichology states that “there is a wealth of observational data on specific dermatological conditions of the...
7 Things You Should be Doing If You Want Amazing Hair

7 Things You Should be Doing If You Want Amazing Hair

We’ve got healthy hair down to a science. Our team of scientists and haircare experts did the hard work, so it’s even easier to keep your looking and feeling healthier.  Start detangling hair before you...
a hand grabbing blonde hair

How to hide split ends

When life gets busy, it can be challenging to find those moments for self-care and haircare. Often during our busy days, we allow aesthetic details (like hair upkeep) to fall by the wayside, and who...
woman holding clarifying detox shampoo in the shower

What is clarifying shampoo? [+ how & when to use it]

Whether you’re fighting the effects of hard water damage or looking to add a little shine and clarity to dull hair, a clarifying shampoo could be the key to revitalizing tired-looking hair. But what is...
4B Curly Hair Routine

4B Curly Hair Routine

If you have curly hair, it can be a challenge to find the best products that provide the bounce, volume, and shine your curly tresses deserve, especially if you have 4B curls.  Curly hair has...
4A Curly Hair Routine

4A Curly Hair Routine

Is there anything more eye-catching than a full head of tight small ringlets framing your face? If you’ve been blessed with 4A curly hair, then you know how striking this springy, tightly-coiled hair type can...
4 Benefits of Hair Oil

4 Benefits of Hair Oil

Hair oil has become increasingly popular as today’s natural-hair ingredient movement unfolds. Most of us won’t be surprised to find plant-based oils like coconut, sesame, jojoba, and argan oil front and center in the haircare...