Curl Collection
Curl

Get 3x stronger curls* powered by the Healthy Curl Complex — a biomimetic blend that forms a fortifying shield around every. single. curl.
*after one use of shampoo & conditioner vs. untreated

Curl Collection Brand Image
Curl system Before and After images

Start defining curls straight from the shower. Wash day shouldn't feel like a chore. This science-backed duo gets to work as you cleanse, giving you a strong foundation for styling and beyond.

Curl Collection
you are the living proof.

Some shampoos don’t agree with my hair but this was the first time I’ve actually been able to begin detangling with shampoo in my hair. The Curl Elongator is my absolute favorite. Usually thicker products make my hair clump together in odd ways, but it actually made it really easy to separate each curl and made them so soft. The whole line smells great too!