our science

What separates us from the rest? Our patented technology.
Because when brilliant science influences beauty, breakthroughs happen.

To solve the root causes of everyone’s top hair concerns: frizz, damage, and fullness, our team of stylists and scientists analyzed 100s of competitive products that have been in the market for the past 30 years. What they found was that the traditional beauty industry relies on heavy silicones that mask hair symptoms but don’t really solve them. What came next from those studies were three revolutionary discoveries that appeared in the form of microscopic molecules. The first, our Healthy Hair Molecule (OFPMA), creates a weightless, invisible shield that repels dirt and oil to keep hair cleaner, longer. The second discovery was our Thickening Molecule (PBAE) which creates revivable body that lasts up to 5x longer on even the finest hair and without the usual stiff, sticky results. Our third discovery was a Volumizing & Texturizing Molecule (ETAS) that delivers bigger, longer-lasting volume without weighing it down.

Discovery No. 1

Our Healthy Hair Molecule (OFPMA)

We discovered a superior way to care for hair without silicones, the old industry standard. While heavy silicones cover hair in an uneven coating, our patented Healthy Hair Molecule (OFPMA) creates a weightless, invisible shield over each hair strand.

  • Repels dirt and oil so hair stays cleaner, longer
  • Eliminates frizz by blocking humidity
  • Polishes and protects hair strands
  • Smoothes without weighing hair down
  • Creates visibly healthier hair over time
Discovery No. 2

Our Thickening Molecule (PBAE)

We discovered a better way to create thickness, body and fullness without stiff, sticky resins. Our patented Thickening Molecule (PBAE) is a tiny molecule that does big things. Literally. Our Thickening Molecule is a more effective way to bring fullness and thickness to hair. It creates a microscopic pattern of thickening dots on hair for long-lasting, touchable fullness, body and thickness.

  • Makes fine, flat hair look, feel + behave like full, thick hair
  • Builds revivable, long-lasting body without stiffness
  • Uses thickening dots to create friction, the physics behind getting texture + fullness on even the finest hair
Discovery No. 3

Our Volumizing + Texturizing Molecule (ETAS)

We discovered a better way to create volume and texture on hair without heavy powders weighing hair down. Our patent-pending Volumizing + Texturizing Molecule (ETAS: Expandable Textured Aero-Spheres), is lighter and bigger than industry standard ingredients so it delivers big volume and texture on your hair without weighing it down.

  • Is almost as light as air and provides instant, weightless volume and texture that lasts
  • Transforms fine, flat hair into voluminous styles
  • Works on dry hair for results anywhere, anytime

Technology with a Conscience

Free of silicones, parabens, phthalates, and animal testing.
Full of science that is non-toxic, and safe for color and chemically treated hair.

Since day one, harmful ingredients have never had a place in any of our haircare lines. Our founders recruited scientists from outside of the beauty industry, leaders in cancer research and restorative surgery breakthroughs (where the work is a matter of life and death), to discover, formulate and test every innovation right here. Our products are our own, so it’s no wonder that our scientists hold themselves to a higher standard of analysis for everything that comes out of our labs.

We’ve always taken these added measures, not because it’s trendy or easy, but because using science to create safer, smarter, more effective choices for your haircare regimen is the right thing to do. It’s what we do.