3 ways to discover Lp.

Shop Anti-Frizz
Stop frizz before it starts.
Shop Anti-Frizz »
Shop Fullness
Turn up the volume.
Shop Fullness »
Shop Repair + Strength
Like life preservers for your hair.
Shop Repair + Strength »
Shop Dry Stylers
Refresh hair on the fly.
Shop Dry Stylers »
Shop Multitaskers
Many benefits, one bottle.
Shop Multitaskers »
Shop Hold
Get a grip.
Shop Hold »
Shop Perfect hair Day
Visibly healthier hair in one wash.
Shop Perfect hair Day™ »
Shop Curl
Stronger, more defined curls.
Shop Curl »
Shop Full
Transform fine, flat hair.
Shop Full »
Shop no frizz
Stop frizz before it starts.
Shop frizz »
Shop Restore
Stop the cycle of damage.
Shop Restore »
Shop Style Lab
Pro-level results at home.
Shop Style Lab »
Shop Scalp Care
Unique solutions for your scalp.
Shop Scalp Care »
Shop Shampoos
Give wash day the once over.
Shop Shampoos »
Shop Dry Shampoos
Actually clean hair without washing it.
Shop Dry Shampoos »
Shop Conditioners
For softness and shine out of the shower.
Shop Conditioners »
Shop Treatments
For hair that needs a bit of TLC.
Shop Treatments »
Shop Stylers
Make the most of just-washed hair.
Shop Stylers »
Shop Hairsprays
Put hair in its place.
Shop Hairsprays »
Shop Heat Protectants
Protect hair from heat styling.
Shop Heat Protectants »
Shop Holiday Kits

Believe in Your Best Hair™

Brilliant gifts, equally brilliant savings.

Shop Holiday Kits
Hassle-free holiday shopping.

The Gift Guide.

Find the perfect gift for everyone on your list.

Shop Holiday Gift Guide

Hair Products That Make a Difference

At Living Proof, safety and effectiveness are our top priorities, which is why we work with a team of scientists and haircare experts to develop salon-quality hair products that actually work. Whether it’s a volumizing shampoo to add fullness and texture to fine hair, a flexible hairspray to hold your preferred style, or a nourishing conditioner to make dry hair soft and manageable, our haircare products are formulated to support all hair types and textures and will give you the confidence to let your natural beauty shine.

Proven Formulas You Can Trust

We’re committed to creating carefully formulated and rigorously tested hair products that solve your most pressing haircare challenges. Our scientific approach revolutionary technology, and curated list of ingredients have made us a household name in the haircare industry, while the proven quality of our hair products have earned us a loyal following. To learn more about the science behind Living Proof, find out how we formulate our haircare products.