Perfect hair Day High-Shine Gloss

High-Shine Gloss

Delivers 2x more shine*

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Shop new Air-dry styler.

Air-Dry Styler

Air-dry fast. Made to last.

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Shop our products.

Shop Shampoos + Conditioners
Better with every wash.
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Shop Dry Shampoo
Designed to actually clean.
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Shop Bestsellers
The best of our best.
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Shop New Launches
The latest at Lp.
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Your future hair will thank you.

Your future hair

will thank you. 

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Hair Products That Make a Difference

At Living Proof, safety and effectiveness are our top priorities, which is why we work with a team of scientists and haircare experts to develop salon-quality hair products that actually work. Whether it’s a volumizing shampoo to add fullness and texture to fine hair, a flexible hairspray to hold your preferred style, or a nourishing conditioner to make dry hair soft and manageable, our haircare products are formulated to support all hair types and textures and will give you the confidence to let your natural beauty shine.

Proven Formulas You Can Trust

We’re committed to creating carefully formulated and rigorously tested hair products that solve your most pressing haircare challenges. Our scientific approach revolutionary technology, and curated list of ingredients have made us a household name in the haircare industry, while the proven quality of our hair products have earned us a loyal following. To learn more about the science behind Living Proof, find out how we formulate our haircare products.