Many dry shampoos do not actually clean hair. They soak up oils, but in their place leave powders and residue. That’s not clean hair — that’s just dirty hair in disguise. In 2015, Living Proof set out to change that: We launched our Living Proof Perfect hair Day™ Dry Shampoo that’s formulated to actually clean hair, eliminating oil, sweat and odor. Since then, we’ve added Living Proof Perfect hair Day™ Advanced Clean Dry Shampoo to our offerings — it doesn’t just clean hair, it also cares for it as well, adding softness, manageability, and shine. It’s formulated to mimic the cleaning process and care benefits of a rinse-out shampoo, but without the shower. The cleaning process is simple: · First, our new delivery system starts the cleaning process with a uniform application, allowing fast-absorbing powders to soak up oil, sweat, and odor. · Then, the new powder removal system easily eliminates activated powders for a fresh start. · Finally, our finishing and conditioning ingredient blend refreshes your scalp, balances sebum levels, and leaves hair conditioned, soft, shiny, and more manageable.