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Full Shampoo
Love it or your money back. Learn more
Get everything you love about silicone (shine, detangling, sleekness) but actually improve hair texture and quality with the power of breakthrough Sili-CLONE™ HairTech. This luxe shampoo is proven to deliver 2x the volume* for lasting fullness and body and keep hair cleaner and healthier for longer.**
*Full Shampoo + Conditioner vs. untreated.
**Based on Full Shampoo + Conditioner consumer use study.
Pairs well with
Ingredients
FAQs
Have questions? We’ve got answers to your most common hair care concerns.
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You should use Full Shampoo if you have fine, flat, or thin hair and want lasting volume + body. The silicone-free formula cleanses gently while adding 2x the volume per wash, so strands look fuller at the roots without feeling weighed down.
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Full Shampoo cleanses fine, flat, or thin hair while delivering 2x the volume + lasting body per wash. The silicone-free formula gently removes oil + buildup at the scalp, where flatness often starts, and adds lift, slip + shine without weighing strands down. Over time, hair texture + quality improve too, with strands feeling smoother + healthier wash after wash.
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Full Shampoo works in two stages within a single wash. First, the gentle, sulfate-free cleanser breaks down oil, sweat + product residue at the scalp, which is what typically pulls fine hair flat. The silicone-free formula then coats each strand with a lightweight film that mimics silicone's slip + sleekness, giving hair visible fullness + a conditioned feel without the heavy residue that traditional silicones can leave behind.
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No, Full Shampoo will not weigh fine or thin hair down. The lightweight, silicone-free formula mimics the slip + sleekness of silicone without leaving heavy residue, keeping hair bouncy + full throughout the day. Many volumizing shampoos sacrifice conditioning to achieve lift; this one provides gentle cleansing + light conditioning while still delivering 2x the volume per wash.
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Full Shampoo does not leave the buildup and residue that can happen with traditional volumizing shampoos. Many volumizers use heavy polymers or coating agents to fake fullness, and those ingredients can accumulate on the scalp + strands over time, flattening hair instead of lifting it. Full Shampoo's silicone-free formula delivers the slip + sleekness of silicone without the residue silicones typically leave, so hair stays clean + light, wash after wash.
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Yes, you can use Full Shampoo every day. The sulfate-free formula cleanses gently without stripping the natural oils that protect fine hair from breakage, so daily washing doesn't dry out strands or aggravate the scalp.
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How often you should wash your hair with Full Shampoo will depend on your hair type, scalp condition + lifestyle. Fine hair tends to get oily faster than denser textures, so most people with fine, flat, or thin hair wash every one to three days. Active days at the gym or exposure to heat + humidity may call for more frequent washing, while drier scalps can stretch washes a little further. A simple cue: Wash your hair when your roots start to feel heavy or look limp.
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You should see results from Full Shampoo almost immediately. Participants in a clinical study saw 2x the volume after a single wash compared to untreated hair. After three weeks of using Full Shampoo, participants saw improvements to their hair texture + quality, with smoother, healthier-looking strands.
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Full Shampoo’s formula, which adds 2x the volume per wash to fine, flat, or thin hair, makes it different from other Living Proof shampoos. Other shampoos within Living Proof’s lineup target different haircare challenges + goals, including hydration, damage repair, frizz + curl definition.
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Use Full Shampoo if you want to increase volume for fine, flat, or thin hair. Use Perfect hair Day™ Shampoo if you want to add long-lasting hydration + shine to dry, dull hair.
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Compared to other volumizing shampoos, Full Shampoo: - Delivers 2x the volume per wash - Can improve hair texture + quality after regular use - Is silicone-free, sulfate-free + vegan Other volumizing shampoos achieve lift at the cost of conditioning, which can leave hair looking fuller but feeling drier or rougher. Full Shampoo's silicone-free formula mimics the slip + sleekness of silicone, so hair gets both cleansing + conditioning in one wash.
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Full Shampoo can be good for thinning hair. While it isn’t formulated to promote hair growth or to treat hair loss, it does add volume + lift to existing strands, giving the appearance of more density when hair is washed + styled.
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Yes, you can use Full Shampoo on thick or curly hair. Though it was designed for people with fine, flat, or thin hair in mind, it is suitable for all hair types + textures, especially if you want to add more lift at your roots. If, however, you’re looking for a shampoo specially formulated to cleanse waves, curls + coils while supporting moisture + definition, check out the Curl Shampoo.
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While Full Shampoo is suitable for all hair types + textures, it may not meet the needs of curly, coily, or thick hair as well as it does fine, flat, or thin hair. If you have curly, coily, or thick hair and want a boost of moisture + definition, try the Curl Shampoo, instead. If you’re looking to repair damage, add intense moisture, or control frizz, check out our Restore Shampoo, Perfect hair Day™ Shampoo, or No Frizz Shampoo.
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Yes, Full Shampoo is silicone-free. Instead of traditional silicones, the formula delivers the five key benefits people love about silicones [detangling, slip, sleekness, conditioning + shine] while keeping hair cleaner + healthier for longer. The result is the smooth feel of silicone without the buildup that can flatten fine hair over time.
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Yes, Full Shampoo is sulfate-free. It does not contain SLS or SLES, two harsh surfactants found in many traditional shampoos that can strip natural oils + dull color-treated hair. The Full Shampoo formula uses gentler cleansers that produce a rich, creamy lather while removing oil + buildup, so hair feels clean without that stripped, squeaky feeling.
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Yes, Full Shampoo is vegan. The formula contains no animal-derived ingredients, and Living Proof does not test on animals.
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Yes, Full Shampoo is safe for color-treated hair. The sulfate-free formula cleanses gently without stripping color, which means dyed, highlighted, or balayaged hair holds its tone longer between salon visits.
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Yes, Full Shampoo is safe for chemically processed hair, including keratin-treated, relaxed, permed + smoothed strands. The sulfate-free formula cleanses gently enough to preserve keratin bonds + extend the wear of chemical services.
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Full Shampoo has a light, fresh citrus fragrance. The scent is subtle + clean, designed to feel fresh without lingering heavily throughout the day.
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The pH of the Full Shampoo sits between 4.0 and 4.5, which falls slightly below the natural pH of hair [around 4.5 to 5.5]. This mildly acidic range helps keep the cuticle closed + smooth after cleansing, supporting shine, color retention + reduced frizz.
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Yes, you can use Full Shampoo without the matching Full Conditioner. The silicone-free formula still cleanses gently + adds lift on its own, regardless of which conditioner you use. If you want maximum volume + lift, though, pair it with Full Conditioner for best results.
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Yes, you can use Full Shampoo with any other Living Proof products, including [but not limited to]: conditioners, treatments, stylers, heat protectants + dry shampoos. Which products you use will depend on your hair type + texture, what your haircare goals are, and what challenges you face. Take the free haircare quiz to get a custom lineup of Living Proof product recommendations.
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The Full Liter refill pouches use 84% less plastic than four 8 oz standard rigid bottles. Each refillable pouch holds 33.8 fl oz, the equivalent of four full-size bottles by shampoo volume, with a fraction of the packaging waste. Using the refill format is one of the simplest ways to reduce single-use plastic while sticking to your regular products + routine.
