A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them, helping to define and strengthen hair in the shower.
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Key benefits

  • Makes curls 3x stronger*
  • Starts defining curls right out of the shower
  • Start transforming your curls to look visibly healthier after one wash
  • Superior slip for weightless detangling
  • Leaves curls stronger and more defined
  • Improves the definition of your curls
Secondary benefits:
  • Creamy, low-lather for effective styling product removal
  • Balanced performance of cleaning and conditioning
  • Gently cleanses without stripping

*after one use of Shampoo & Conditioner vs. untreated

Formulated without

Formulated without


Water/Eau/Aqua,Sodium Lauroyl Methyl Isethionate,Babassuamidopropyl Hydroxysultaine,Sodium Methyl Cocoyl Taurate,Cetearyl Alcohol,Cetyl Stearate,Propanediol,Sunfloweroyl Methylglucamide,Jojoba Esters,Helianthus Annuus (Sunflower) Seed Wax,Maltooligosyl Glucoside,PPG-20 Methyl Glucose Ether Distearate,Chitosan,Hydroxypropyl Methylcellulose,Sodium Cocoyl Glutamate,Linoleamidopropyl PG-Dimonium Chloride Phosphate,Sodium Cocoyl Threoninate,C13-15 Alkane,Polyquaternium-47,Methylthiopropylamido Acetyl Methionine,Bis-(Isostearoyl/Oleoyl Isopropyl) Dimonium Methosulfate,Disodium Cocoyl Glutamate,Lauryl/Myristyl Polyricinoleate,Hydrogenated Starch Hydrolysate,Glyceryl Caprylate/Caprate,Polyquaternium-22,Trisodium Ethylenediamine Disuccinate,Methylpropanediol,Glycerin,Propylene Glycol,Potassium Cetyl Phosphate,PEG-75 Shea Butter Glycerides,Polyglycerin-3,PEG-120 Methyl Glucose Trioleate,Acrylates/C10-30 Alkyl Acrylate Crosspolymer,Fragrance/Parfum,Rosmarinus Officinalis (Rosemary) Leaf Extract,Helianthus Annuus (Sunflower) Seed Oil,Sodium Hydroxide,Citric Acid,Ethylhexylglycerin,Hydroxyacetophenone,Limonene,Hexyl Cinnamal,Linalool,Citronellol

Living Proof is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete, up-to-date and/or error-free. For an accurate listing of ingredients in each product, please refer to your product packaging.

The proof

Leaves curls bouncy + with natural movement.

Curl Shampoo

Highlighted ingredient: Healthy Curl Complex.

Patent-pending technology features a blend of biopolymer film formers and emollients that delivers natural definition while increasing manageability and strength.

Highlighted ingredient: Methiopeptide.

Biomimetic source of methionine, an amino acid known to contribute to hair strength and elasticity.

Highlighted ingredient: Gentle surfactant blend.

Includes babassu, sunflower, and amino acid derivatives for a mild, creamy foam.

Highlighted ingredient: Conditioning agents.

Help eliminate frizz while enhancing slip and softness to prevent textured strands from feeling stripped.

How to Use

Apply Curl Shampoo to wet hair. Massage at scalp and work into a lather. Use the rich lather to begin the detangling process if desired. Rinse and follow with Curl Conditioner.


Keep curls intact.

Take me through it

Keep curls intact.

Take me through it

Step One


This creamy shampoo gently cleanses and conditions for strong, defined curls straight from the shower.

Shampoo Full 12 oz hi-res

Step Two


This moisturizing, detangling conditioner is made to prevent damage and encourage curl groupings.

Conditioner Full 12 oz hi-res

Step Three


This conditioning styler defines and conditions curls from root to tip, leaving hair bouncy, shiny, and free of frizz.

Definer Full 6.4 oz hi-res

Step Four


This lightweight styling gel helps to ward off humidity’s effects as well as provides increased control and definition without the crunch.

Defining Gel  hi-res
Shampoo Full 12 oz hi-res


Conditioner Full 12 oz hi-res


Definer Full 6.4 oz hi-res


Defining Gel  hi-res

Defining Gel

Shampoo, conditioner, styler, treatment

Haircare quiz

Better hair is just 5 minutes away.

Haircare Quiz

1. Let’s start with your routine. After you wash your hair, you tend to:

  • Use hot tools
  • Blow dry
  • Air dry
Take the 5-minute quiz
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The winner's circle.

Industry Recognition


Curl Shampoo is a creamy, rich low-lather shampoo that is the first step to healthy curls. Infused with our Healthy Curl Complex, it gently cleanses without stripping while providing superior slip for weightless detangling, leaving you with stronger, more defined curls.

Curl Shampoo was designed to work on across all hair textures types – wavy, curly and coily.

Apply to wet hair. Massage at scalp & work into lather. Use the rich lather to begin the detangling process if desired. Rinse. Follow with Curl Conditioner.

Yes, you can use Curl Shampoo & Conditioner alone and get good results, it really depends on the style you are looking to create and what your hair needs.

If you have a strong curl pattern, dry detangling prior to cleansing and conditioning may be helpful for you to work the care products throughout your hair easily when wet.

The Curl shampoo & conditioner were designed for the curl consumer to keep to their curl routine. If you typically comb in the shower, you should continue to do so. Detangling and forming your curls in the shower, will deliver the best results when styling post shower.

Depending on your hair type, you may need to detangle your hair after using Curl Shampoo & Conditioner. If you need a detangler, Restore Perfecting Spray will help detangle and provide leave in detangler.

All curl patterns require different types of styling support! Weaker curl patterns may require scrunching your curls to form curl groupings while stronger textures maybe require a comb/brush to start forming curl grouping in the shower. Using Curl Conditioner for any type of styling techniques in the shower, will make it a lot easier to work with. After forming any type of in shower curl styling with rinse out products, follow with a soft rinse (low pressure) to not disturb your curl pattern.

Co-washes do not have a surfactant system that will properly cleanse the scalp and hair. Incorporating a shampoo into a curl routine, will help keep the scalp and hair healthy.

Our new Curl Shampoo & Conditioner were formulated for all curl types to have proper curl care. After an extensive amount of consumer research, it was apparent that a co-wash was not the most effective for the majority of curl types based on product usage, curl habits and needs.