Please choose up to free gifts from the following
Please choose your free gift from the following
Perfect hair Day™ Shampoo
Love it or your money back. Learn more
This luxe silicone-free shampoo is proven to provide lasting hydration and keep hair cleaner and healthier for longer.*
*Based on Perfect hair Day™ Shampoo + Conditioner consumer use study.
Pairs well with
How to Use
Ingredients
FAQs
Have questions? We’ve got answers to your most common hair care concerns.
-
You should use Perfect hair Day™ Shampoo if you have dry, dull, or even healthy hair and want lasting hydration + shine. The silicone-free formula cleanses gently while delivering moisture, smoothness + everyday damage protection, so strands look healthier wash after wash.
-
Perfect hair Day™ Shampoo cleanses dull, dry, or generally healthy hair while delivering 72-hour hydration with every wash. The silicone-free formula adds slip, smoothness + shine without weighing hair down, while the Proprietary Amino Cleansing Complex gently removes buildup without stripping moisture. The reformulated version also adds repair + protection benefits and keeps hair cleaner + healthier for longer.
-
Perfect hair Day™ Shampoo works in two stages within a single wash. First, the Proprietary Amino Cleansing Complex gently breaks down oil, sweat + product residue without stripping the natural moisture that dry, dull hair needs. The silicone-free formula then coats each strand with a lightweight film that mimics silicone's slip + sleekness, locking in 72-hour hydration + leaving hair softer, shinier + more manageable.
-
The Proprietary Amino Cleansing Complex is the gentle cleansing system inside Perfect hair Day™ Shampoo. It uses amino acid-based cleansers to remove oil, sweat + buildup without stripping the natural moisture that dry, dull hair depends on. The result is hair that feels clean + soft instead of squeaky, with hydration left intact for a healthier-looking finish wash after wash.
-
No, Perfect hair Day™ Shampoo will not weigh your hair down. The lightweight, silicone-free formula hydrates without leaving heavy residue, so hair stays soft + more manageable throughout the day.
-
No, Perfect hair Day™ Shampoo will not make your hair greasy. The formula removes oil + buildup at the scalp while delivering moisture as a lightweight film rather than a heavy coating, so hair feels hydrated without feeling weighed down or oily.
-
Yes, Perfect hair Day™ Shampoo can help dry hair. The hydrating formula gently cleanses without stripping moisture, then delivers 72-hour hydration with every wash so strands feel softer + look shinier. With regular use, dry, dull hair looks healthier + more manageable.
-
Yes, Perfect hair Day™ Shampoo is good for damaged hair. In addition to hydration, it offers repair + protection benefits that correct existing damage while guarding against everyday stressors such as heat styling + environmental pollutants. However, if you’re experiencing severe or persistent damage, our Restore Shampoo may be a better option for you.
-
Yes, you can use Perfect hair Day™ Shampoo every day. The sulfate-free formula is formulated to be gentle on the scalp + cleanses without stripping the natural moisture dry hair depends on, so daily washing doesn't dry out strands or aggravate the scalp.
-
How often you should wash your hair with Perfect hair Day™ Shampoo depends on your hair type, scalp condition + lifestyle. Dry or dull hair often does well with two to four washes per week, since less frequent washing helps natural oils nourish the lengths. Active days at the gym or exposure to heat + humidity may call for more frequent washing. A simple cue: Wash when your scalp starts to feel oily or your hair starts to look weighed down.
-
You should see results from Perfect hair Day™ Shampoo almost immediately. A single wash delivers 72-hour hydration, leaving hair softer + shinier. With regular use, Perfect hair Day™ Shampoo also helps keep hair cleaner + healthier for longer thanks to its repair + protection benefits.
-
Perfect hair Day™ Shampoo’s formula, which hydrates dry, dull, or generally healthy hair while adding softness + shine, makes it different from other Living Proof shampoos. Other shampoos within Living Proof’s lineup target different haircare challenges + goals, including hydration, damage repair, frizz + curl definition.
-
Compared to other hydrating shampoos, Perfect hair Day™ Shampoo: - Delivers 72-hour hydration with every wash - Keeps hair cleaner + healthier for longer - Is silicone-free, sulfate-free + vegan Other hydrating shampoos add moisture by leaving behind heavy residues that can flatten hair + cause buildup over time. Perfect hair Day™ Shampoo's silicone-free formula gives you the slip + sleekness of silicone in a lightweight film, so hair stays hydrated without the heaviness.
-
Use Perfect hair Day™ Shampoo if you want to add long-lasting hydration + shine to dry, dull hair. Use Full Shampoo if you want to increase volume for fine, flat, or thin hair. Both are silicone-free, sulfate-free + vegan.
-
The difference between Perfect hair Day™ Shampoo + Perfect hair Day™ Dry Shampoo is that Perfect hair Day™ Shampoo is a rinse-out shampoo used in the shower to cleanse + hydrate hair, while Perfect hair Day™ Dry Shampoo is a no-water formula used between washes to absorb oil, sweat + odor at the roots.
-
Use Perfect hair Day™ Shampoo if you want to add long-lasting hydration + shine to dry, dull hair. Use Restore Shampoo if you want to reduce breakage + reverse damage to hair that's been heat-styled, color-treated, or chemically processed.
-
Perfect hair Day™ Shampoo is good for all hair types, including fine or thin hair. If, however, you’re looking to add volume, lift + body to thin, fine, or flat hair, try the Full Shampoo, which delivers 2x the volume with every wash, instead.
-
Yes, Perfect hair Day™ Shampoo is good for thick or curly hair that needs extra hydration + shine. The hydrating formula adds moisture without weighing hair down. For curl-specific cleansing that supports definition + texture, Curl Shampoo is the dedicated option for waves, curls + coils.
-
While Perfect hair Day™ Shampoo is suitable for all hair types, it may not be the best option for those with fine, thin, or flat hair looking to add volume. If that sounds like you, give the Full Shampoo a try. Hair with significant damage or breakage may also see better results from Restore Shampoo. If you have curly, coily, or wavy hair texture and want curl definition + moisture, check out the Curl Shampoo.
-
Yes, Perfect hair Day™ Shampoo is silicone-free. Instead of traditional silicones, the formula delivers the five key benefits people love about silicones [detangling, slip, sleekness, conditioning + shine] while keeping hair cleaner + healthier for longer.
-
Yes, Perfect hair Day™ Shampoo is vegan. The formula contains no animal-derived ingredients, and Living Proof does not test on animals.
-
Yes, Perfect hair Day™ Shampoo is safe for color-treated + chemically processed hair, including dyed, highlighted, balayaged, keratin-treated, relaxed, permed + smoothed strands. The sulfate-free formula cleanses gently without stripping color or undoing the results of chemical services. The Perfect hair Day™ Shampoo also repairs + protects against color fade caused by everyday stressors.
-
Perfect hair Day™ Shampoo has a light, fresh citrus fragrance. The scent is subtle + clean, designed to feel fresh without lingering heavily throughout the day.
-
The pH level of Perfect hair Day™ Shampoo sits between 4.0 and 4.5. This mildly acidic range helps keep the cuticle closed + smooth after cleansing, supporting shine, color retention + reduced frizz.
-
Yes, you can use Perfect hair Day™ Shampoo without the matching Perfect hair Day™ Conditioner. The silicone-free formula still cleanses gently + delivers hydration on its own, regardless of which conditioner you use. If you want maximum hydration + shine, though, pair it with Perfect hair Day™ Conditioner for best results.
-
Yes, you can pair Perfect hair Day™ Shampoo with any other Living Proof products, including [but not limited to]: conditioners, treatments, stylers, heat protectants + dry shampoos. Which products you use will depend on your hair type + texture, what your haircare goals are, and what challenges you face. Take the free haircare quiz to get a custom lineup of Living Proof product recommendations.
-
The Perfect hair Day™ Shampoo refill pouches use 84% less plastic than four 8 oz standard rigid bottles. Each refillable pouch holds 33.8 fl oz, the equivalent of four full-size bottles by shampoo volume, with a fraction of the packaging waste. Using the refill format is one of the simplest ways to reduce single-use plastic while sticking to your regular products + routine.
