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PETA-CERTIFIED CRUELTY-FREE

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COLOR SAFE

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SAFE FOR CHEMICALLY TREATED HAIR

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SILICONE-FREE

Featured Favorites

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Living Proof dry shampoo bottle on a white background
Side-by-side photos of a woman with curly hair: on the left, her hair looks oily and flat (Before). On the right, after using Perfect hair Day™ Advanced Clean Dry Shampoo, her hair appears cleaner, fuller, and softer—like just washed.
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Perfect hair Day™ Advanced Clean Dry Shampoo

Cleans + cares like a rinse-out shampoo

$33.00
Gray bottle of Perfect hair Day™ Dry Shampoo with a white cap, white text promoting its oil-absorbing formula and lasting scent, plus bilingual product details in English and French.
Side-by-side images show a woman’s hair before and after using Perfect hair Day™ Dry Shampoo. Left: oily roots. Right: clean, refreshed roots. Text reads: Absorbs oil & sweat for a long-lasting scent.
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Perfect hair Day™ Dry Shampoo

Actually cleans hair, no water necessary

$33.00
Full Shampoo 8 FL OZ Full Size Front
A cluster of transparent bubbles floats against a dark blue background, illuminated by light that highlights their glossy surfaces—evoking the refreshing, volumizing effect of a Full Shampoo + Refill experience.
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Full Shampoo
$36.00
Full Conditioner 8 FL OZ Full Size Front
Close-up of smooth, flowing Full Conditioner with gentle curves and soft texture, forming an abstract, wavy pattern that suggests enhanced hair texture.
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Full Conditioner
$36.00
Perfect hair Day™ Shampoo 8 FL OZ Full Size Front
A close-up of white soap streaks and bubbles on dark blue, evoking an abstract pattern—much like the refreshing cleansing action of Perfect hair Day™ Wash Duo Refill, with lasting hydration and textured brush-like marks.
New
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Perfect hair Day™ Shampoo
$36.00
Perfect hair Day™ Conditioner 8 FL OZ Full Size Front
Perfect hair Day™ Conditioner features a smooth, white cream with soft, wavy ridges and curved lines that create a textured, abstract pattern—ideal for enhancing hydration and supporting healthier hair texture.
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Perfect hair Day™ Conditioner
$36.00
Front of Full Dry Volume & Texture Spray
Side-by-side comparison of a woman with long auburn hair: Left, her hair is smooth and straight; right, after using Full Dry Volume & Texture Spray, her hair looks fuller, wavier, and beautifully textured.
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Full Dry Volume & Texture Spray

For an imperfectly perfect look and feel

$36.00
1.7 FL OZ.
Close-up of a dropper releasing clear liquid, with text: Scalp Care Density Serum reduces the look of grey hair, is clinically proven to visibly reduce hair thinning, and is lightweight and fast-absorbing.
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Scalp Care Density Serum
$68.00
Living proof dry shampoo bottle on a white background
Before and after comparison of a woman's hair using PhD Advanced Clean Dry Shampoo.
New
Perfect hair Day™ Advanced Clean Dry Shampoo – Limited Edition Velvet Amber

Indulgent amber musk + warm woods

$33.00
Living Proof hair care product set with dry shampoos on a white background
Before and after comparison of a woman's hair with PhD Advanced Clean Dry Shampoo.
New
Sale
Double the Clean Holiday Kit
$63.00 $42.00
Living Proof hair care product set including shampoo, conditioner, and dry volume & texture spray on a white background.
Before and after comparison of a woman's hair with a dry volume and texture spray product.
New
Sale
Lasting Volume + Style Holiday Kit
$70.00 $49.00
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Sale
Detangled Shine Holiday Kit
$54.00 $38.00
Two beige bottles of the No Frizz Wash Duo (Living Proof No Frizz Shampoo and Conditioner, 236 ml each) with minimalist labels and white caps stand side by side. For frizzy hair, powered by Sili-CLONE™ HairTech.
Close-up of smooth, creamy white liquid with gentle ridges and soft texture, evoking the soothing effect of No Frizz Conditioner for smooth, frizz-free hair in an abstract, calming scene.
New
frizz® Wash Duo
$72.00
The Curl Wash Duo includes two pink bottles with white caps, formulated to enhance waves, curls, and coils for beautifully defined hair.
Curl Wash Duo
$72.00
Two 236 ml bottles of Perfect hair Day™ Wash Duo—shampoo and conditioner—in sleek gray packaging with white caps, designed to hydrate and revitalize dull, dry hair.
Perfect hair Day™ Wash Duo
$72.00
Perfect hair Day™ Conditioner + Refill Front
A close-up of white soap streaks and bubbles on dark blue, evoking an abstract pattern—much like the refreshing cleansing action of Perfect hair Day™ Wash Duo Refill, with lasting hydration and textured brush-like marks.
Perfect hair Day™ Conditioner + Refill
$118.00
Living Proof dry shampoo bottle on a white background
Side-by-side photos of a woman with curly hair: on the left, her hair looks oily and flat (Before). On the right, after using Perfect hair Day™ Advanced Clean Dry Shampoo, her hair appears cleaner, fuller, and softer—like just washed.
Add to Bag
Perfect hair Day™ Advanced Clean Dry Shampoo

Cleans + cares like a rinse-out shampoo

$33.00
Gray bottle of Perfect hair Day™ Dry Shampoo with a white cap, white text promoting its oil-absorbing formula and lasting scent, plus bilingual product details in English and French.
Side-by-side images show a woman’s hair before and after using Perfect hair Day™ Dry Shampoo. Left: oily roots. Right: clean, refreshed roots. Text reads: Absorbs oil & sweat for a long-lasting scent.
Add to Bag
Perfect hair Day™ Dry Shampoo

Actually cleans hair, no water necessary

$33.00
Front of Full Dry Volume & Texture Spray
Side-by-side comparison of a woman with long auburn hair: Left, her hair is smooth and straight; right, after using Full Dry Volume & Texture Spray, her hair looks fuller, wavier, and beautifully textured.
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Full Dry Volume & Texture Spray

For an imperfectly perfect look and feel

$36.00
A teal bottle of Clarifying Detox Shampoo with a white cap and white text, designed to deeply cleanse and remove buildup—including from hard water. The bottle contains 236 ml (8 fl oz) of shampoo.
A person with wet, dark hair stands in a shower holding up a bottle of Clarifying Detox Shampoo that removes buildup, with beige tiles visible in the background.
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Clarifying Detox Shampoo

Deeply cleanses to keep hair cleaner, longer

$38.00
1.7 FL OZ.
Close-up of a dropper releasing clear liquid, with text: Scalp Care Density Serum reduces the look of grey hair, is clinically proven to visibly reduce hair thinning, and is lightweight and fast-absorbing.
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Scalp Care Density Serum
$68.00
A 100 ml (3.4 fl oz) blue and white bottle of Scalp Care Exfoliator with a pointed nozzle, designed to exfoliate and remove dry scalp flaking before shampooing.
A person with wet, brown hair holds a blue and white bottle of Scalp Care Exfoliator. The pointed applicator tip targets dry scalp flaking. A blue circle labeled NEW is in the top right corner.
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Scalp Care Exfoliator

A skincare-inspired, pre-shampoo treatment

$42.00
A beige aerosol can of No Frizz Instant De-Frizzer dry conditioning spray with a white cap and black text, shown against a plain white background. Helps fight frizz and restore softness to hair.
A bottle of No Frizz Instant De-Frizzer stands upright before pastel pink, blue, and teal geometric shapes on a white surface, suggesting effortlessly soft, smooth, frizz-free hair.
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frizz® Instant De-Frizzer

Dry conditioning spray tames up to 92% of frizz

$34.00
Full Thickening Mousse 5 OZ Front
Close-up of Full Thickening Mousse reveals dense, creamy white foam with a cloud-like texture. The voluminous bubbles highlight the mousse’s ability to create impressive body and smooth fullness, enhanced by gentle highlights and shadows.
Full Thickening Mousse

Serious fullness + flexible hold

$34.00
Shop by Benefit

Discover the perfect hair care products you need

Anti-frizz. Stop frizz before it starts.

Anti-Frizz

Stop frizz before it starts.

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Volume + Fullness Add instant volume and lift.

Volume + Fullness

Add instant volume and lift.

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Strength + Repair. Strengthen and repair hair.

Strength + Repair

Strengthen and repair hair.

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Dry Styling. Style on the go with ease.

Dry Styling

Style on the go with ease.

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Customer Favorites

Real results, real people. See how our community loves their hair care!

Two 236 ml bottles of Perfect hair Day™ Wash Duo—shampoo and conditioner—in sleek gray packaging with white caps, designed to hydrate and revitalize dull, dry hair.

Perfect hair Day™ Wash Duo

  • Delivers 72-hour hydration with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*

*Based on Perfect hair Day™ Shampoo + Conditioner consumer use study.

**Perfect hair Day™ Shampoo + Conditioner vs. untreated

$72.00
Living Proof dry shampoo bottle on a white background

Perfect hair Day™ Advanced Clean Dry Shampoo

  • Cleans and cares for hair as well as a rinse-out shampoo
  • Leaves no visible or textured residue
  • Balances sebum levels to extend time between washes
$33.00
Gray bottle of Perfect hair Day™ Dry Shampoo with a white cap, white text promoting its oil-absorbing formula and lasting scent, plus bilingual product details in English and French.

Perfect hair Day™ Dry Shampoo

  • Absorbs oil, sweat, and odor
  • Gives hair a clean look with barely there texture
  • Encapsulated, time-release fragrance delivers fresh, long-lasting scent
$33.00
Style Lab Air-dry styler full size

Style Lab® Air-Dry Styler

  • Enhances air-dried styles without the crunch
  • Defines and enhances natural hair texture
  • Creates a style that lasts all day*
  • Cuts down on air-dry styling time
  • Styles last in high-humidity conditions
  • Manages frizz and aligns ends for a smooth finish*
  • Instantly reduces frizz by 86%*

​*vs. untreated

$34.00
Perfect hair Day High-shine Gloss full size

Perfect hair Day™ High-Shine Gloss

  • Delivers 2x more shine*
  • Delivers an ultra-glossy, smooth finish
  • Leaves hair silky + soft
  • Shine that lasts through 3 washes*

*Laboratory testing vs. untreated.

$38.00

Hair Products That Make a Difference

At Living Proof, safety and effectiveness are our top priorities, which is why we work with a team of scientists and haircare experts to develop salon-quality hair products that actually work. Whether it’s a volumizing shampoo to add fullness and texture to fine hair, a flexible hairspray to hold your preferred style, or a nourishing conditioner to make dry hair soft and manageable, our haircare products are formulated to support all hair types and textures and will give you the confidence to let your natural beauty shine.

Proven Formulas You Can Trust

We’re committed to creating carefully formulated and rigorously tested hair products that solve your most pressing haircare challenges. Our scientific approach revolutionary technology, and curated list of ingredients have made us a household name in the haircare industry, while the proven quality of our hair products have earned us a loyal following. To learn more about the science behind Living Proof, find out how we formulate our haircare products.