Living Proof
No Frizz by Living Proof
No Frizz: humidity blocking. Cuticle smoothing. Eureka making.
Make friends with humidity. Smooth and fight the #1 cause of frizz 70% better than silicone.
No Frizz Before and After

No sulfates. No silicones. No oils.

Beautiful, frizz-free hair starts with hair that is properly cared for. Believe it or not, just shampooing and conditioning your hair – two simple things you do everyday – can cause unwanted damage.

Unfortunately, most shampoos on the market – even those that claim to be natural – contain sulfates: harsh drying detergents. These sulfates damage the hair – stripping it, and fading its color. They dry out hair and perpetuate the frizz cycle. In addition, the majority of conditioners rely on silicones or oils which allow humidity to penetrate – leaving hair limp, greasy and just as frizzy as before.

How it works.

Why are all shampoos and conditioners made the same? Living Proof’s scientists believed there had to be a better way. So, they invented an entirely new shampoo and conditioner system from scratch; one which could provide proper care for hair prone to frizz. They developed a rich lathering shampoo free of sulfates and silicones that cleanses without stripping the hair. Then, they created a silicone-free conditioner which hydrates even the driest, most damaged, frizz-prone hair – leaving it soft and shiny.

Together, the two formulas deposit PolyfluoroEster, the breakthrough secret ingredient in the No Frizz styling line. No Frizz Shampoo and Conditioner effectively block humidity and reduce surface friction between hair fibers – the two leading causes of frizz. The result is weightless, frizz-free hair.

No Frizz: Watch How it Works

See who's talking about No Frizz

No Frizz featured in Allure, CEW, Marie Claire, The Today Show, O Magazine, Vanity Fair, Good Housekeeping, People Magazine, The Doctors, New Beauty, W, Self and InStyle Magazines

Real customer testimonials.

  • "This product is great! It works by far better than anything else I have ever tried.. and I have spent a small ofortune on frizz products."

    - Leesa

  • "This spray is the ONE AND ONLY product that keeps my curls bouncy and shiny and wonderful. Thank you so much."

    - Immakins

  • "Since starting No Frizz last year, I have not had one bad frizzy hair day. Love, love, love your products."

    - Betty

How to Use No Frizz:

  • Straight Styling Spray
  • Straight Styling Cream
  • Straight Styling Treatment
  • Wave / Curl Styling Spray
  • Wave / Curl Styling Cream
  • Wave / Curl Styling Treatment
Video: How to use No Frizz

The System

For straight styles

  • Read more about No Frizz Straight Spray

    straight styling spray

    For fine to medium hair
  • Read more about No Frizz Straight Cream

    straight styling cream

    For medium to thick hair
  • Read more about No Frizz Straight Treatment

    straight styling treatment

    For thick to coarse hair.

For wavy and curly styles

  • Read more about No Frizz Wave/Curl Spray

    wave/curl styling spray

    For fine to medium hair
  • Read more about No Frizz Wave/Curl Cream

    wave/curl styling cream

    For medium to thick hair
  • Read more about No Frizz Wave/Curl Treatment

    wave/curl styling treatment

    For thick to coarse hair

For all hair types

  • Read more about No Frizz Shampoo

    shampoo

    For all hair types
  • Read more about No Frizz Conditioner

    conditioner

    For all hair types
  • Read more about No Frizz Leave-in Conditioner

    leave in conditioner

    For all hair types
  • Read more about No Frizz Restyling Spray

    restyling spray

    For all hair types
  • Read more about No Frizz 3-piece travel set

    3-piece travel set

    This 3-piece set features our new No Frizz Shampoo and Conditioner to complement your choice of styling product -- each in a convenient travel size.