Beautiful, frizz-free hair starts with hair that is properly cared for. Believe it or not, just shampooing and conditioning your hair – two simple things you do everyday – can cause unwanted damage.
Unfortunately, most shampoos on the market – even those that claim to be natural – contain sulfates: harsh drying detergents. These sulfates damage the hair – stripping it, and fading its color. They dry out hair and perpetuate the frizz cycle. In addition, the majority of conditioners rely on silicones or oils which allow humidity to penetrate – leaving hair limp, greasy and just as frizzy as before.
Why are all shampoos and conditioners made the same? Living Proof’s scientists believed there had to be a better way. So, they invented an entirely new shampoo and conditioner system from scratch; one which could provide proper care for hair prone to frizz. They developed a rich lathering shampoo free of sulfates and silicones that cleanses without stripping the hair. Then, they created a silicone-free conditioner which hydrates even the driest, most damaged, frizz-prone hair – leaving it soft and shiny.
Together, the two formulas deposit PolyfluoroEster, the breakthrough secret ingredient in the No Frizz styling line. No Frizz Shampoo and Conditioner effectively block humidity and reduce surface friction between hair fibers – the two leading causes of frizz. The result is weightless, frizz-free hair.
- Leesa
- Immakins
- Betty
straight styling spray
For fine to medium hair
straight styling cream
For medium to thick hair
straight styling treatment
For thick to coarse hair.
wave/curl styling spray
For fine to medium hair
wave/curl styling cream
For medium to thick hair
wave/curl styling treatment
For thick to coarse hair
shampoo
For all hair types
conditioner
For all hair types
leave in conditioner
For all hair types
restyling spray
For all hair types
3-piece travel set
This 3-piece set features our new No Frizz Shampoo and Conditioner to complement your choice of styling product -- each in a convenient travel size.
