Living Proof
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Full: Touchable volume and body that lasts 5x longer
Be full from sunrise to sunset.
Full Before and After

What makes hair look flat and limp? The answer, in a word, is texture.

Flat, limp hair is made up of smooth strands that lie neatly on top of each other, but thicker-looking hair has texture, so there’s more space between each strand. Traditional volumizing stylers on the market today puff up the hair with brittle, glassy polymers that are so inflexible that everyday forces like wind, humidity, or even touch will cause them to break, leaving any volume deflated once again, and hair feeling sticky and unnatural.

Touchable, long-lasting lift.

Living Proof created a brand new molecule, Poly Beta Amino Ester-1, which mimics the look and feel of thicker hair by depositing a flexible and indestructible pattern of microscopic thickening points on each strand of hair. Because of the flexibility and durability of the molecule, Full-treated hair bounces back time and time again. Full Shampoo and Conditioner also use Polyfluoroester, Living Proof’s patented weightless moisture-controlling molecule, to protect volume against humidity without weighing it down.

Full: Watch How it Works

See who's talking about Full.

  • Review of Full on Sephora.com
    "For once in my life, I had crazy big hair. This stuff is like a lip plumper for your locks."
  • Review of Full on Daily Grommet.com
    "I was shocked at how much body,
    bounce and volume my hair had."
  • Review of Full on Sephora.com
    "MIT to the rescue."
Full featured in Better Homes and Gardens, Brides, InStyle, Ladies' Home Journal and Shape magazines.

Real customer testimonials.

  • "The Living Proof Thickening Mousse was perfect, and made a noticable difference even after just one use."

    - Dana

  • "This is the best volumizing or thickening product I have ever used."

    - Rachel

  • "This is the best product I have ever used for my fine highlighted hair. It is a miracle product for me. Love it!!!!"

    - GRB

How to Use Full:

  • How to Use Full Thickening Mousse

    Full Thickening Mousse

  • How to Use Full Thickening Cream

    Full Thickening Cream

  • How to Use Full Thickening Mousse and Full Thickening Cream with Air Dry styles

    Air Dry Styles

The System