Our scientists identified hydrogen bond disruption as the cause of style failure. Every time you style, the hydrogen bonds in hair are reshaped and set into your desired style. But when moisture in the air enters the hair throughout the day, these hydrogen bonds revert back to their original shape and the style fails.
Prime Style Extender Spray is a weightless, alcohol-free spray formulated with an advanced priming system and our patented Healthy Hair Molecule, OFPMA, to shield hair from moisture to prevent hydrogen bond disruption, which:
- Extends styles 2x longer
- Repels dirt and oil so styles stay cleaner, longer