prime

style extender

for all hair types
What it is:
A weightless hairstyling primer that protects and extends the life of your style.

What it does:
  • Extends your style 2X longer
  • Reduces the need to touch up style
  • Keeps your hair cleaner longer, reducing the need to shampoo as often
  • Detangles, perfects, and corrects cuticle texture
  • Thoroughly primes and creates optimal base for styling

Usage
  • On clean, damp hair, generously apply Prime, coating hair from roots to ends.
  • Comb through and style as usual.
  • Prime is so perfecting is can be used alone, yet so weightless it can be used under your favorite stylers.

 

Free shipping. Free returns.

awards

  • 2013 TotalBeauty.com Awards, Breakthrough Product Editor's Pick Honorable Mention

customer reviews

Average Rating

Unbelievable
Posted by Nancy on May 2, 2013
I just tried this product for the first time today. My hair is fine, highlighted with lots of split ends. By noon it is usually drooping. I used it without any mousse,or hairspray- just combed it through and did a blow dry. The product smells wonderful and my hair is like silk and still holding its shape. It is a fabulous product.
Awesome Product
Posted by barbara on March 19, 2013
I cannot live without this product. Your hair drys faster and the body is amazing and I can go 3 days without washing my hair. I absolutely love this product.
Does it!
Posted by Miro on February 25, 2013
It does what it advertises it does. It does not change your look, it does not change or rearrange your hair, it just extends your best look to many days instead of a few hours when you're home alone and nobody can see it. The only problem is I can really feel the difference when I dont use it now.
AMAZING!
Posted by Victoria on February 20, 2013
I am in love with this product. I originally got it as a free sample which I'm still using, but plan to buy it once my sample is gone. I have never been a fan of using any product in my hair except hair spray, but I don't think I could go without using this one anymore. I wear my hair wavy/curly almost every day, and using this makes it so that I don't have to cause much heat damage to my hair re-doing my curls on non hair wash days or to go out after work. It keeps my style all day and through the night. I love it!
my search is over
Posted by Debi on February 15, 2013
I will not need to look any further for the perfect product for my color treated, aging (I'm 60)hair. Primer gave me incredible shine, and I didn't have the need to flat iron. My hair smells amazing even on the second day.I feel my hair was protected from the heat of the blow dryer, and when I did flat iron (on the second day), it just glided through my hair. While I have been impressed with all the Living Proof products that I've tried, Primer caused me to write my first review ever!
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ingredients

Water/Aqua/Eau (Solvent), Octafluoropentyl Methacrylate (OFPMA) (Moisture-Controlling Active), Myristyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Polyacrylate-13 (Thickening Agent), Polysorbate 20 (Emulsifier), Sorbic Acid (Preservative), Caprylyl Glycol (Conditioning Agent/Emollient), PPG-2 Myristyl Ether Propionate (Conditioning Agent/Emollient), Phenoxyethanol (Preservative), PEG-8 Stearate (Emulsifier), Polyisobutene (Thickening Agent), Citronellol (Fragrance), Fragrance/Parfum (Fragrance), Citral (Fragrance), Geraniol (Fragrance), Butylphenyl Methylpropional (Fragrance Component), Limonene (Fragrance)