Living Proof

No Frizz Straight Styling Treatment


No Frizz Straight Styling Treatment

for thick to coarse hair
A daily treatment for thick to coarse frizzy hair, No Frizz Straight Styling Treatment eliminates frizz and contains twice the emollient than our creams, just what thick, coarse hair requires. The treatment leaves hair manageable, sleek and shiny with natural movement. No Frizz features PolyfluoroEster - the first new anti-frizz technology in 30 years to effectively block humidity for beautifully soft, silky, frizz-free hair. Terrific for highly processed or colored hair.
  • Free shipping on every order
  • Free samples included in every order
  • 60-day return policy
Videos
2:13

The Science Behind No Frizz

1:38

How to Use

The Buzz
2008 Allure Breakthrough Award (October 2008)
Allure Magazine selected No Frizz Stylers for their 2008 Breakthrough Award for innovation in beauty: "Right away, we loved that our hair was devoid of fuzz and that it hadn't expanded the way it normally does." More.
Smooth Hair Innovation (May 2009)
Kate Sandoval of O Magazine writes, "Not only do I no longer get frizzy, but there's an added benefit: The nongreasy coating repels oil and dirt, so my hair stays cleaner longer. Which means I can skip a day between washings and be frizz free." More.
Dr. Eric Spengler on The Doctors (October 2009)
Living Proof No Frizz was featured on The Doctors, a television talk show that focuses on a range of health care and beauty issues.
The No Frizz System

Stylers


Shampoo


Conditioner


Leave-In Conditioner


Restyling Spray

Frequently Asked Questions
Is it color safe?
All of our stylers are color-safe.
Is it safe for use on chemically treated and chemically straightened hair?
All of our stylers are safe for chemically treated and chemically straightened hair.
What makes No Frizz styling products different?
No Frizz contains the first new anti-frizz technology in over 30 years to do what silicones can’t: effectively prevent frizz by blocking humidity without weighing hair down. This technology is patented and proprietary to Living Proof.
What is the difference between the six No Frizz styling products?
Recognizing that not all frizzy hair is alike, our scientists developed No Frizz products that are appropriate for each hair type: for fine, medium or thick hair, for straight or wavy styles. Each formula is optimized for the hair type and style. Sprays are for fine hair, creams are for medium hair and treatments are for thick hair. Our straight stylers are for styling hair straight while the wavy/curly stylers contain a light level of hold for defining waves and curls.
Does No Frizz protect from heat styling?
We have done extensive testing with No Frizz and heat styling and have found it to work extremely well with heat tools like blow dryers and flat irons.
Do I have to style with heat?
For straight, smooth styles, we recommend styling with a blow dryer and/or flat iron. For wavy or curly hair, we recommend blow drying with a diffuser or scrunching your hair as it air dries.
Does No Frizz build up?
No Frizz offers humidity protection weightlessly and without build up.
Does No Frizz do anything besides protect hair from humidity?
No Frizz actually repels dirt from hair, keeping hair cleaner longer. It also creates a sheen on the hair which will help make your hair color pop.
How do I use No Frizz with other products?
No Frizz can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products. However, we do recommend using No Frizz styling products with No Frizz Shampoo and Conditioner for the best in humidity protection. When combining No Frizz with other styling products, be aware that your result will differ depending on which product you use first, so you may want to try it different ways and choose your preferred routine.
What is the fragrance?
All of our products have a light, fresh, citrusy fragrance.
Customer Reviews
Average Rating

Simply The Best!
Posted by SHARON on September 21, 2010
I have been using No Frizz products for well over a year. To sum it up, you simply can't go wrong with this line. The Straight Styling Treatment was the first product I used and it literally changed the texture of my hair! I have combination curly and frizzy hair that forced me to keep my hair short for years because I did not want to deal with the frizz and none of the products on the market worked. I decided to grow it out a while back and No Frizz products enabled me to do that without suffering from frizzy and unruly hair. It is simply the best. I have recommended No Frizz products to so many people that I have literally lost count. This product and this line have outpaced the competition by miles. As far as I'm concerned, nothing else even comes close.
lifesaver...timesaver
Posted by Em on September 14, 2010
In 2 words: game changer. I have very thick hair and started using the product about a year ago. I am addicted... Even if your hair doesn't get frizzy, I recommend using this simply for the texture and quicker drying time. This has cut down blow dry time in half for me! Even better results once I added the shampoo/conditioner combo to my regiment.
Finally a product that actually works for ethnic hair
Posted by Ruth on September 7, 2010
I have very coarse hair that even after relaxers I have frizz issues. The No Frizz has been the only product to keep my hair bone straight...I live in a low humidity area but even in snow my hair was awesome!
It's a miracle!
Posted by Betty on September 3, 2010
Since starting No Frizz Straight styling treatment last year, I have not had one bad frizzy hair day. And believe me, that is an absolute miracle. Love, love, love your products. I love all the products. Keep them coming! I wish I would have had all this 30 years ago!!!!
This stuff works
Posted by Kymberlee on September 3, 2010
I have been using this stuff for awhile and I must say that it really works. My hair does not frizz at all. However, the real test was when it stood up to 100% humidity. 100% humidity, people! That really impressed me.

All of the Living Proof products I've tried have been amazing! I am in love and will continue to purchase.
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Ingredients
Water/Aqua/Eau (Solvent), Octafluoropentyl Methacrylate (PolyfluoroEster) (Moisture-Controlling Active), Ethylhexyl Stearate (Conditioning Agent/Emollient), Polyacrylate-13 (Thickening Agent), Cetyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Polyisobutene (Thickening Agent), Phenoxyethanol (Preservative), Caprylyl Glycol (Conditioning Agent/Emollient), Fragrance (Fragrance), Polysorbate 20 (Emulsifier), Sorbic Acid (Preservative)