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Living Proof

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The biggest anti-frizz technology breakthrough in over 30 years

I don't use any other brands anymore! Living Proof's No Frizz is WONDERFUL! ... I've actually had people want to touch [my hair] because the texture is now smooth, shiny and bouncy! I'm a lifer with Living Proof's No Frizz!" - vjb00001

the collection

When used together, the No Frizz System (No Frizz Shampoo, Conditioner and Nourishing Styling Cream) keeps frizz at bay and hair stays soft and smooth even on the days you don't wash and style.

Stop Frizz.

Our patented Healthy Hair Molecule (OFPMA), is proven to be 70% more effective at blocking humidity than the most widely used anti-frizz technology that is based on silicone.

No Retouching.
Just Living Proof.

No Frizz weightlessly blocks humidity so hair is frizz-free, soft and smooth, without feeling heavy or greasy.

The science behind No Frizz

Our patented Healthy Hair Molecule (OFPMA):

- creates a weightless invisible shield that wraps around each strand

- blocks humidity and smoothes each strand

- is weightless, so hair is polished without feeling heavy or greasy