Online Exclusive: Free travel-size Dry Shampoo with orders of $39+. No Promo Code Needed.

Living Proof


The biggest anti-frizz technology breakthrough in over 30 years

I don't use any other brands anymore! Living Proof's No Frizz is WONDERFUL! ... I've actually had people want to touch [my hair] because the texture is now smooth, shiny and bouncy! I'm a lifer with Living Proof's No Frizz!" - vjb00001

the collection

When the complete No Frizz regimen is used together, hair stays cleaner longer and is so well protected that frizz is kept at bay even on the days you don't wash and style. 

Stop. Frizz. Period.

No Frizz technology is clinically proven to be 70% more effective at blocking humidity than silicone- and oil-based anti-frizz products. Powered by our patented Healthy Hair Molecule (OFPMA), No Frizz is formulated to literally repel humidity, stopping frizz before it can start.

No retouching.
Just Living Proof.

The No Frizz formula is weightless, so hair is glossy and smooth without ever feeling heavy or greasy.

How We Conquered Frizz

Our proprietary silicone-free technology tackles both main causes of frizz: humidity and friction. No Frizz literally repels humidity and weightlessly eliminates friction.

Watch now

The science behind No Frizz

Our Healthy Hair Molecule (OFPMA) creates a weightless, invisible shield that wraps around each strand, blocking humidity and smoothing each strand. The formula is weightless, so hair is polished without ever feeling heavy or greasy. Thank you, scientists.