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Living Proof


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thickening cream

SKU# R201

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A lightweight styling cream that adds thickness to each strand to help fine, flat hair to look, feel and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE),  which creates thickening dots between hair strands so it feels like you have thicker hair. PBAE lasts 5x longer. Full Thickening Cream: 

  • creates long-lasting touchable, thickness and fullness
  • delivers a hint of conditioning that won't weight your hair down

Full Thickening Cream is ideal for fine, flat hair. It is silicone-free. Safe and formulated for color and chemically treated hair.


Apply a pea sized amount of Full Cream to clean, damp hair, starting just beyond the roots to ends. Less is more when using Full Cream so start small and build. Blow dry to activate, using a round brush to create even more volume.

Tips + tricks

  • For a textured look, finish with Amp on dry hair from mid shafts to ends

What is the difference between Full Thickening Cream & Full Thickening Mousse?

Both Full products contain the same breakthrough thickening technology that makes flat, limp hair look, feel and behave like thick hair. The differences are few: the Cream has lightweight conditioning and no hold, whereas the Mousse has no conditioning and light hold.

Do I have to style with a blow dryer?

Applying Full Thickening Cream to clean hair and blowing it dry will maximize your volume. Air drying will give you texture and definition, but not as much volume and height as heat styling will allow.

What is the fragrance?

All of our products have a light, fresh, citrusy fragrance.


  • Brides Beauty Awards
    2011 Brides Beauty Awards, Best Volumizer
  • Star Beauty Awards
    2011 Star Beauty Awards, Best Hair Products, Mousse
  • QVC Consumer Choice Beauty Awards
    2011 QVC Consumer Choice Beauty Awards, Best Volumizing Product
  • CEW
    2010 CEW, Hair Styling Product Prestige Award
  • Edison Awards
    2010 Edison Awards, Consumer Packaged Goods, Personal Care Segment

love notes

Really good product
Posted by Kelly on January 31, 2017

I've tried countless volumizing and thickening products over the years and this one has given me the best results. I have fine, naturally wavy hair that I straighten daily, and that I am trying to grow out from a short bob to shoulder length. I wouldn't say this gives me dramatic results, but my biggest problem is flat hair or the triangle look, and this product gives my hair a nice fuller shape. I will keep using it and would recommend it for anyone with fine/thin hair.

Just the right touch
Posted by AJ on September 13, 2016

I have fine hair, but lots of it, with a natural wave to that also leaves it frizz prone. I use this in conjunction with the PHD 5-in-1, and my hair actually behaves whether I decide to straighten it with the round brush or leave it wavy. My hair is full without having flyaways that have to be sprayed into submission, and looks like I spent way more than the 15 minutes tops that it took to take it from wet to styled. Love it.

Posted by Sharon on April 20, 2016

For all of my 61 years I've had coarse hair - but not much of it. With age and major surgery, I have even less. My scalp is visible all over my head. I've tried everything from Big Sexy Hair to Nioxin to Bosely to the incredibly expensive "natural" Aveda product line. Nothing has worked until now. I cannot say enough good things about the "Full" product line. After just one use my hair looked thicker, shinier, softer and more manageable than ever in my life. At first I thought it was just my imagination or wishful thinking so I went back to Big Sexy. No, definitely not my imagination. I am completely sold on this product, I don't believe I'll ever use anything else from now on. I wish I'd started using last year when my daughter got married! And to think I avoided trying it because I thought it too expensive.

| Love Notes 1-3 of 77 |

styles & tips

It is easy to get your favorite hairstyles using Full Thickening Cream. Choose a look below to see the techniques our stylists used to create it. Effortless beauty is only a click away.

full collection

When the complete Full line is used together as a regimen, hair is volumized and healthy.

Learn more

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