Living Proof | Full Thickening Cream

Videos

2:00

The Science Behind Full

1:27

How to Use: Heat Styling

1:14

How to Use: Air Drying

The Buzz

2010 CEW Winner: Best Hair Styling Product Prestige (May 2010)

Living Proof Full Thickening Cream was the winner in Best Hair Styling Product, Prestige, from Cosmetic Executive Women, one of the beauty industry's most coveted awards. More.

Tried & Tested: Living Proof Full Thickening Cream (February 2010)

Joannie McIntyre, blogger for Sephora's Beauty and the Blog, writes: "I literally popped up, looked in the mirror and said, "whoa." For once in my life, I had crazy big hair. This stuff is like a lip plumper for your locks." More.

Living Proof's Latest Hair Product Pumps Up the Volume (January 2010)

Elle's Maggie Bullock writes: "Big hair is back with the help of MIT scientists, who invented the molecularly advanced cream ... One ELLE editor who tried it reported that her Bardot-worthy, driving-with-the-top-down bounce lasted a miraculous 36 hours—with zero crunch." More.

The Full System

Thickening Cream

Shampoo

Conditioner

Root Lifting Spray

Thickening Mousse

How to Use

Step 1.

When using Full Thickening Cream, start with clean, damp hair.

Step 2.

Squeeze a dime-sized amount of Full onto your fingertip. Once you dispense the correct amount, rub Full between your hands. (Keep in mind that Full is designed to provide thickness, not lift. So if you want to use a root lifter, you should apply that first.)

Step 3.

Spread it through your hair evenly, starting just beyond the roots and working down the hair shaft to the ends.

Step 4.

Use your fingers or a wide-toothed comb to make sure it's evenly distributed throughout your hair.

Step 5.

After applying the product, we recommend using a round brush and a blow dryer to create a really full style. Starting at the roots, wind the round brush through your hair one section at a time, aiming the blow dryer under the brush to lift the hair as it dries. Gently pull the hair away from your head using slight tension to roll and thicken as you go.

Step 6.

Continue blow-drying small sections of hair until all your hair is dry and full.

Finding the right amount can take some experimentation. It is possible to use too much Full, so if your hair feels greasy, reduce the amount you are using. If you don't feel the thickening effects, increase the amount you're using - a dime-sized amount at a time.

Frequently Asked Questions

Is it color safe?

All of our styling products are color-safe.

Is it safe for use on chemically treated and chemically straightened hair?

All of our stylers are safe for chemically treated and chemically straightened hair.

What makes Full Thickening Cream different?

To address the problem of fine, flat, limp hair, Living Proof created a brand new molecule, Poly Beta Amino Ester-1, featured in Full Thickening Cream, that is flexible and resilient, giving hair substance and motion without relying on the hard, brittle and breakable polymers currently available. Poly Beta Amino Ester-1 mimics the look and feel of naturally thick hair by depositing a completely flexible and indestructible pattern of thickening points that can’t break or flake off.

What is the difference between Full Thickening Cream & Full Thickening Mousse?

Both Full products contain the same breakthrough thickening technology that makes flat, limp hair look, feel and behave like thick hair. The differences are few: the Cream has lightweight conditioning and no hold, whereas the Mousse has no conditioning and light hold.

How do I use Full Thickening Cream with other products?

Full Thickening Cream can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products. However, we do recommend using it with Full Shampoo and Conditioner for the best all around voluminous style. When combining Full Thickening Cream with other styling products, be aware that your result will differ depending on which product you use first, so you may want to try it different ways and choose your preferred routine.

Do I have to style with a blow dryer?

Applying Full Thickening Cream to clean hair and blowing it dry will maximize your volume. Air drying will give you texture and definition, but not as much volume and height as heat styling will allow.

Does Full Thickening Cream protect from heat styling?

We have done extensive testing with Full Thickening Cream and heat styling and have found it to work extremely well with heat tools like blow dryers.

What is the fragrance?

All of our products have a light, fresh, citrusy fragrance.

More...

Customer Reviews

Average Rating

4.7 out of 5 stars

Finally!

Posted by Nina on December 7, 2010

O.K., so I admit that I was a skeptic. But, when I was offered the Today Show special, I couldn't pass it up. What did I have to lose with such a great bargain? Well, I finally got my products yesterday and used them for the first time today. Right out of the gate I could see the difference in my hair. I can't stop touching my hair today! It feels so different; actually full! I have the finest hair ever and over the past two years have lost a lot of hair at the crown. The thickening cream is a miracle for me. I'm next going to try to mousse! Thanks Living Proof for a fabulous product! :)

Love this product!

Posted by Chaz on November 30, 2010

I have fine hair, and I got this as part of the five dollar promotion with the shampoo and conditioner. It makes my hair feel like I have so much more hair.It is not sticky, a little goes along way. I do not blow dry my hair, air dry it, and it comes out amazing. I am very impressed. Thanks for letting me try it, now I want to buy it, when my current kit runs low.I never would have tried it unless I saw that promotion, and so glad I did.I will be back for more! :)

Fantastic

Posted by shari on November 29, 2010

After my sister's chemo for breast cancer 3 years ago, her hair came in noticeably thinner and she was totally unhappy and depressed about it. I told her about Full and gave her some of mine. She loved it and was very pleased with the results. Her vanity has always been her hair and now she's got that beautiful feeling back. Thank you Living Proof!

LOVE

Posted by Virginia on September 28, 2010

I am in love with this product! It has changed my whole relationship with my hair. It looks full and glorious (and I'm 57!) in its curly style or straight style. It's easy to use and never disappoints!

POOR

Posted by joyce on September 24, 2010

I bought the full line of this product and returned it. for me, it did not perform as advertised. there was a *very slight* difference in my hair, but nothing noticeable to anyone but me. it wasn't worth raving about. and i will not recommend it to my family or friends.

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Ingredients

Water/Eau/Aqua (Solvent), Poly Beta Amino Ester-1 (Thickening Active), Fragrance/Parfum (Fragrance), Polyacrylate-13 (Thickening Agent), Myristyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Xanthan Gum (Thickening Agent), Polyisobutene (Thickening Agent), Oleth-10 (Emulsifier), PPG-2 Myristyl Ether Propionate (Conditioning Agent/Emollient), Phenoxyethanol (Preservative), Polysorbate 20 (Emulsifier), Methylisothiazolinone (Preservative), Linalool (Fragrance Component), Citronellol (Fragrance Component), Limonene (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component), Citral (Fragrance Component), Geraniol (Fragrance Component)