full

thickening cream

for all hair types

67 Reviews | Log in to review

Flat, lifeless hair results from each strand being so smooth and fine that it lays quite literally flat, one on top of the other. Full Thickening Cream is a lightweight formula that features PBAE, a new technology invented by our scientists that creates a micro-pattern of thickening points on each strand. Full creates beautiful, natural fullness and touchable body that lasts throughout the day. Because it's a completely flexible technology, your hair won't collapse or become stiff and crunchy. Great for colored hair, too.

 

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awards

  • 2011 Brides Beauty Awards - Best Volumizer
  • 2011 Star Beauty Awards - Best Hair Products, Mousse
  • 2011 QVC Consumer Choice Beauty Awards - Best Volumizing Product
  • 2010 CEW - Hair Styling Product Prestige Award
  • 2010 Edison Awards - Consumer Packaged Goods, Personal Care Segment

the full system


shampoo


conditioner


thickening cream


thickening mousse


root lifting spray

watch

2:00

The Science Behind Full

1:27

How to Use: Heat Styling

1:14

How to Use: Air Drying

buzz

2010 CEW Winner: Best Hair Styling Product Prestige (May 2010)
Living Proof Full Thickening Cream was the winner in Best Hair Styling Product, Prestige, from Cosmetic Executive Women, one of the beauty industry's most coveted awards. More.
Tried & Tested: Living Proof Full Thickening Cream (February 2010)
Joannie McIntyre, blogger for Sephora's Beauty and the Blog, writes: "I literally popped up, looked in the mirror and said, "whoa." For once in my life, I had crazy big hair. This stuff is like a lip plumper for your locks." More.
Living Proof's Latest Hair Product Pumps Up the Volume (January 2010)
Elle's Maggie Bullock writes: "Big hair is back with the help of MIT scientists, who invented the molecularly advanced cream ... One ELLE editor who tried it reported that her Bardot-worthy, driving-with-the-top-down bounce lasted a miraculous 36 hours—with zero crunch." More.

how to use

Step 1

Step 1.

When using Full Thickening Cream, start with clean, damp hair.

Step 2

Step 2.

Squeeze a dime-sized amount of Full onto your fingertip. Once you dispense the correct amount, rub Full between your hands. (Keep in mind that Full is designed to provide thickness, not lift. So if you want to use a root lifter, you should apply that first.)

Step 3

Step 3.

Spread it through your hair evenly, starting just beyond the roots and working down the hair shaft to the ends.

Step 4

Step 4.

Use your fingers or a wide-toothed comb to make sure it's evenly distributed throughout your hair.

Step 5

Step 5.

After applying the product, we recommend using a round brush and a blow dryer to create a really full style. Starting at the roots, wind the round brush through your hair one section at a time, aiming the blow dryer under the brush to lift the hair as it dries. Gently pull the hair away from your head using slight tension to roll and thicken as you go.

Step 6

Step 6.

Continue blow-drying small sections of hair until all your hair is dry and full.

Finding the right amount can take some experimentation. It is possible to use too much Full, so if your hair feels greasy, reduce the amount you are using. If you don't feel the thickening effects, increase the amount you're using - a dime-sized amount at a time.

frequently asked questions

Is it color safe?
All of our styling products are color-safe.
Is it safe for use on chemically treated and chemically straightened hair?
All of our stylers are safe for chemically treated and chemically straightened hair.
What makes Full Thickening Cream different?
To address the problem of fine, flat, limp hair, Living Proof created a brand new molecule, Poly Beta Amino Ester-1, featured in Full Thickening Cream, that is flexible and resilient, giving hair substance and motion without relying on the hard, brittle and breakable polymers currently available. Poly Beta Amino Ester-1 mimics the look and feel of naturally thick hair by depositing a completely flexible and indestructible pattern of thickening points that can’t break or flake off.
What is the difference between Full Thickening Cream & Full Thickening Mousse?
Both Full products contain the same breakthrough thickening technology that makes flat, limp hair look, feel and behave like thick hair. The differences are few: the Cream has lightweight conditioning and no hold, whereas the Mousse has no conditioning and light hold.
How do I use Full Thickening Cream with other products?
Full Thickening Cream can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products. However, we do recommend using it with Full Shampoo and Conditioner for the best all around voluminous style. When combining Full Thickening Cream with other styling products, be aware that your result will differ depending on which product you use first, so you may want to try it different ways and choose your preferred routine.
Do I have to style with a blow dryer?
Applying Full Thickening Cream to clean hair and blowing it dry will maximize your volume. Air drying will give you texture and definition, but not as much volume and height as heat styling will allow.
Does Full Thickening Cream protect from heat styling?
We have done extensive testing with Full Thickening Cream and heat styling and have found it to work extremely well with heat tools like blow dryers.
What is the fragrance?
All of our products have a light, fresh, citrusy fragrance.

customer reviews

Average Rating

4.7 out of 5 stars

AMAZING!!!!
Posted by Lisa on January 29, 2013
I have fine, straight hair, which means anytime it is misty or drizzling my hair goes flat. NOT ANYMORE!I have a chin length, slightly layered bob. I have been using a root lift spray(Not your brand), Full thickening cream and amp and my hair stays nice and full all day.When I use just a root lifter I don't get the same staying power and thickness. Yesterday I was outside in drizzle and mist for 5 minutes with no umbrella and my hair looked great for the rest of the day! Are you kidding me?! That never happens! And the best part is that it is soft and not at all crunchy. I would highly recommend this product.
Love
Posted by Elizabeth on November 12, 2012
Finally, something that adds real body to my fine hair. This gives my hair the body I want it to have...but it will never achieve on its own.
Great stuff!
Posted by Brooke on November 11, 2012
Love, love, love this stuff. My husband even noticed a difference.
Every Time
Posted by Mary on November 9, 2012
I vary my shampoo and conditioner, but Living Proof Thickening Cream is a staple of my hair care regime. It gives my long thin hair so much added body that I can not skip this step. Five Stars.
Not worth the money
Posted by Barbara on November 8, 2012
I was hoping that this product would give me some body. My hair is longer than shoulder length and fine. Not only did it not give body but made my hair look dull. Unfortunately, I disposed the box it came in and printed form. I just ordered a small size of the mask. I am still willing to try their other products.
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ingredients

Water/Eau/Aqua (Solvent), Polyalkylaminoester-1 (PBAE) (Thickening Active), Polyacrylate-13 (Thickening Agent), Fragrance/Parfum (Fragrance), Myristyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Xanthan Gum (Thickening Agent), Polyisobutene (Thickening Agent), Oleth-10 (Emulsifier), PPG-2 Myristyl Ether Propionate (Conditioning Agent/Emollient), Phenoxyethanol (Preservative), Polysorbate 20 (Emulsifier), Methylisothiazolinone (Preservative), Linalool (Fragrance Component), Citronellol (Fragrance Component), Limonene (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component), Citral (Fragrance Component), Geraniol (Fragrance Component)