Living Proof
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Full Shampoo

full

shampoo

for all hair types
Full Shampoo is a sulfate-free daily shampoo formulated specifically to care for flat, lifeless hair. It thoroughly cleanses hair of dirt, oil and product residue in a way that’s gentle. Full Shampoo features PolyfluoroEster which enables the surfactants to cleanse more efficiently– so you get complete cleansing without stripping. Full Shampoo is the first step in achieving thicker, fuller, healthy hair with body and bounce. Safe and effective on color treated hair.
  • Free shipping on every order
  • Free samples included in every order
  • 60-day return policy
Videos
2:00

The Science Behind Full

1:27

How to Use: Heat Styling

1:14

How to Use: Air Drying

The Full System

thickening cream


shampoo


conditioner


root lifting spray


thickening mousse

Frequently Asked Questions
Is it color safe and sulfate-free?
All of our shampoos are color-safe and sulfate-free.
Is it safe for use on chemically treated and chemically straightened hair?
We do not add sodium chloride to our shampoos, they are safe for chemically treated and chemically straightened hair.
What makes Full Shampoo different?
Starting with a new, sulfate‐free surfactant system the Shampoo completely cleans dirt, oil, and product residue from the hair without the stripping that occurs with sulfate‐based shampoos. This combination of sulfate-free surfactants and PolyfluoroEster provides cleansing without stripping – just what fine, flat and limp hair needs. Even better, this unique sulfate‐free surfactant system builds into a rich lather unlike most sulfate‐free systems today.
What is the difference between Full Shampoo & No Frizz Shampoo?
Full Shampoo is optimized to cleanse fine, flat or limp hair. No Frizz Shampoo is optimized to cleanse frizzy hair, regardless of its thickness, and it contains higher levels of conditioning. You should choose your shampoo based on your primary concern – lack of fullness or frizz.
What is the fragrance?
All of our products have a light, fresh, citrusy fragrance.
Customer Reviews
Average Rating

My favorite
Posted by Jenny on March 3, 2011
I always wanted full and long looking hair. But for the past 20years I been having problem growing my hair full and long passing my shoulder. People often ask me why I have thin layers at the bottom of my hair not knowing that it has to do with breaking and thinning of my hair.. And hair stylists always suggest me to try their new product to see if my hair will grow long again.
It was by accident that I discover Living proof. My boyfriend was complaining that his hair was getting thinner, and he was laughing at my hair too because it looking dull and thin as he says that he is starting to see my scalps too. So I bought this expansive Living Proof shampoo for my boyfriend from Sephora because the guy who recommended me swear that his beautiful hair was the result of using this shampoo. Well, to make the story shot, my boyfriend refused to use it because it was too expansive for him, so I ended using it and within 2 weeks I notice that the dullness on my hair is gone. Since then I been using Living Proof for 2years and my hair has grown long and full, and none of the hair stylists I go to even want to sell me their brands of shampoo to use because they are jealous of my shinny long black hair. These shampoo are expansive, but is really worth the money that I spend. I love this shampoo and I will continue using it.
Great Product
Posted by Bio on December 22, 2010
I have searched high and low to find a shampoo that will not weigh down my hair and find that this product is just perfect for my hair type. I too have fine hair and was skeptical when I bought it but it truly does help increase the body in my hair. I use the shampoo and then follow up with the thickening cream and I am completely satisfied with the results! If you have fine hair, you might what to give this a try.
My favorite!!!
Posted by RagdoII on December 3, 2010
This is my favorite Shampoo!!! It smells very nice, like the smell of citrus, in a very natural way. My hair feels smooth and comfortable after using it.

Love it!
Great volume
Posted by Brenda on November 9, 2010
Most voluminizing shampoos don't give me full hair, just dry hair. This shampoo gives my straight, fine hair a clean shine, without stripping. My hair feels full and healthy. I love this stuff.
Love this shampoo!
Posted by Carol on September 18, 2010
I recently bought this as part of a kit from QVC. I love the way this shampoo makes my hair behave after I've used it. I have baby fine, limp hair that by the end of the day is just lifeless. After using this shampoo, it has more "fullness", is not clinging to my head. For the first time, I do not have to wash my hair every day. Thanks, Living Proof! I can't wait to try the root lifting spray!
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Rating

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Ingredients
Water/Eau/Aqua (Solvent), Sodium Lauroyl Methyl Isethionate (Cleansing Agent), Cocamidopropyl Betaine (Cleansing Agent), Sodium Methyl Cocoyl Taurate (Cleansing Agent), Decyl Glucoside (Cleansing Agent), Lactamide MEA (Conditioning Agent/Humectant), PEG-7 Glyceryl Cocoate (Conditioning Agent), Fragrance/Parfum (Fragrance), Octafluoropentyl Methacrylate (PolyfluoroEster) (Moisture-Controlling Active), Tetrasodium EDTA (Foam Stabilizer), Polyquaternium-47 (Conditioning Agent), PEG-150 Pentaerythrityl Tetrastearate (Thickening Agent), Hydrolyzed Wheat Protein (Moisture Balancing Protein), Hydrolyzed Soy Protein (Moisture Balancing Protein), PEG-6 Caprylic/Capric Glycerides (Thickening Agent), Methylchloroisothiazolinone (Preservative), Methylisothiazolinone (Preservative), Limonene (Fragrance Component), Hexyl Cinnamal (Fragrance Component), Linalool (Fragrance Component), Citronellol (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component)