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A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel and behave like naturally full, thick hair. Powered by our patented Healthy Hair Molecule (OFPMA), Full Shampoo is the first step to:

  • removing residue for natural fullness and body
  • helping to repel dirt and oil to keep hair cleaner, longer
  • preparing hair for maximum fullness

Full Shampoo is ideal for fine, flat hair. It is sulfate-free and silicone-free.  Safe and formulated for color and chemically treated hair.


Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.


Are Living Proof Shampoos sulfate-free?

Yes, Living Proof shampoos, outside of our non-lathering Curl Conditioning Wash, are all sulfate-free and carefully designed to gently cleanse with a rich, creamy lather. 

What is the fragrance?

All of our products have a light, fresh, citrusy fragrance.

love notes

The search is over
Posted by Bay’s mom on March 03, 2018

Your search is over ladies! The full line does what it says and it is by far one of the best product lines I’ve ever tried. I was turned on to the products by salon. I always love the way my hair came out but I noticed a huge difference not in the styling but the feel of my hair. I asked what was different in years past and it was living proof.

I’m in my late 40’s and at this age your hair starts changing and what was straight can be wavy, or frizzy with some damag, and in some areas it starts losing its luster. This line thickens, it really adds the volume, you can feel the difference in each strand and it actually looks healthy. I recommend the full line highly. I daily use the shampoo, conditioner and thick cream. Weekly I use the restorative mask and you can not go wrong. Worth the expense.

Posted by Emilie on June 27, 2017

I have held off on writing this because most products promising volume only temporarily work on my hair. Not Full! This product delivers on what it promises each and every time. I have hair that is dry/damaged but is fine so I am always stuck choosing between health/moisture and volume. Not anymore. The Full products are volumizing but not drying. Living Proof for the win! Thank you for creating great products!

From The Clean Scent to the Clean Feeling it's a Winning Shampoo!
Posted by Linda on February 07, 2017

I registered with this website jut so I could leave a review for this shampoo and conditioner. I discovered Living Proof Full Shampoo and Conditioner when it was first being marketed and it blew me away then and has never ceased to amaze me. Some shampoo/conditioners poop out on me after a few days or a week but Full Shampoo/conditioner gives me the same results every single day. My hair feels soft yet strong and looks shiny and my natural waves are enhanced to the point where my locks form gentle ringlets at the ends. I love anything that brings out my natural waves. It also increases the overall body of my hair. The scent of the shampoo is clean and refreshing- it's a nice pick me up during a shower at any time of the day.
While I'm here I'll also say the Full Conditioner is the best conditioner hands down. It rinses just enough if you know what i mean. For a volumizing conditioner it is still rich enough for my color treated hair while it does not weigh it down at all. This is a great bang for your buck shampoo. Thank you. :-)

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styles & tips

It is easy to get your favorite hairstyles using Full Shampoo. Choose a look below to see the techniques our stylists used to create it. Effortless beauty is only a click away.

full collection

When the complete Full line is used together as a regimen, hair is volumized and healthy.

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Other products in the full family: