Who is Living Proof
We are problem solvers.
We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and can’t be done. Twenty patents, over 40 products, and more than 100 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small.
We are the Living Proof. And so are you.
Why Living Proof
Get visibly healthier hair and styles that last. We don’t use heavy silicones or stiff resins—we let other guys use those. Living proof products use our patent technology that is lightweight, touchable, and repels style-destroying humidity and dirt.
Wash your hair less often with products that repel dirt and oil so your hair stays cleaner longer. Less washing, less styling, and more time spent on things other than your hair.
Go beyond an instant quick fix. Get hair that’s visibly healthier over time. In a study of over 670 women, 3 out of 4 saw an instant improvement in their hair after using Living Proof, and after 6 months 97% said their hair was significantly healthier, manageable, shiny, smooth, strong and thick.
A haircut can lead to a new look…and even a complete shake-up of the beauty industry. Just ask our founders.
That’s how it all started for us. Boston salon owner Mitch DeRosa was mid-cut with Jon Flint, a venture capitalist, when the two started talking about haircare products and Mitch’s frustrations that all the products out there that just didn’t work. He and his longtime friend, editorial stylist Ward Stegerhoek, had been longing for something better—they just didn’t know where to start.
Coincidentally, Jon had founded many a biotech company with one of the most prolific scientist and inventors out there—Dr. Bob Langer, an Institute Professor at MIT. And since Bob had found a way to deliver drugs without needles, to create artificial skin, and to restore damaged vocal chords, certainly he’d know how to make a better shampoo.
This haircut led to a meeting of some very unlikely minds: Mitch and Ward, with their tattoos and leather jackets, and Jon, Bob, and a team of scientists from outside the beauty category—scientists from pharma, biotech, medicine, who didn’t have preconceived notions of what could or couldn’t be done in beauty. Together, our motley crew of stylists and scientists, of dreamers and doers, decided to change the status quo and to create products that actually do what they say they will. Which, when you think about it, really shouldn’t be so revolutionary.
They analyzed 1,000 competitive products that have been in the market for the past 30 years and discovered they all relied on the same off the shelf ingredients and just a lot of marketing. They offered little science and most of them were far too ineffective to make any real lasting impact. Thus began their quest to search for real, scientific solutions that solved the root cause of your top hair concerns: frizz, damage, and fullness.
Twenty patents, over 40 products and more than 100 awards later, we’re still challenging the norm. This is haircare done differently. We are the science. You are the Living Proof.