For the past six years, one of the most frequently asked question we’ve gotten is, “Why don’t you have a dry shampoo?” Here at Living Proof, we don’t believe in releasing a product that doesn’t perform (and frankly, most dry shampoos out there don’t really clean your hair). So when our chemist Betsy Wienslaw came to us one day excited about a breakthrough with a dry shampoo formula, even we were a little skeptical. Could there really be a dry shampoo that actually cleans hair and doesn’t leave behind a powdery residue? We had to put it to what we call a torture test.
We put on our workout clothes and headed over to the nearest spin studio to break a sweat. The results shocked even the biggest skeptics in the office.
What makes this dry shampoo so good? “We took the time to figure out how other dry shampoos work and how we can do it better,” says Betsy. Most dry shampoos claim to clean hair, but they work by depositing powders on the scalp that soak up oil – then stay there. So what’s different about Perfect hair Day Dry Shampoo? For starters, it soaks up oil and sweat so you can hit a sweaty workout class and skip shampooing after. Plus, as Betsy explains, “it contains one of our proprietary ingredients, OFPMA, which allows you to be able to shake the powders off your hair and all the sweat, oil, and odor go along with it.” So there you have it. Around here, we’ve gone many days, and many workouts, without washing our hair. How long can you go?