Straight has only been available for a short time, but there's already been a lot of buzz ! Recently, we got our first two customer reviews of Straight and just had to share them!
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NEW. Salvation for dry or damaged hair.
Straight hair for days.
Volume from sunrise to sunset.
Make friends with humidity.
A reinvention of hairspray.
Free samples with every order.
Want to know how our new product Straight compares to our existing No Frizz Straight Stylers? Read on.
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We're thrilled to hear that Hoda Kotb of the Today Show picked the No Frizz Restyling Spray as one of her favorite things!
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With summer just around the corner, the Today Show wanted to fill their viewers in on summer beauty bag essentials. Kathie Lee and Hoda invited beauty expert, Bobbie Thomas, to the set and she revealed the secret to smooth, sleek locks this summer: Straight!
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We’d like you to meet Straight, Living Proof’s latest molecular brainchild. We’re thrilled to announce that our newest game-changing, scene stealing scientific breakthrough is now available on LivingProof.com and Sephora.com!
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Did you know that shampooing is one of the worst culprits of hair damage? It’s not a surprise that bloggers at In the Gloss, The Hairpin, and Allure's Daily Beauty Reporter are talking about saying good-bye to shampoo altogether. The fact of the matter is that if you feel your shampoo is damaging your hair, it might be because you’re using the wrong shampoo.
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There are some things we love seeing when we wake up, like the sunrise, or a freshly prepared breakfast. Then there are sights that force us to crawl back under the covers, namely bed head.
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The high ponytail gives off a very young, flirty vibe. It’s our top pick for this year’s season of romance – Spring! Learn how to create the perfect pony now, and you’ll have a go-to, stay cool technique in the hot summer months ahead!
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Hollywood has the Oscars; the beauty industry has the CEW Awards. So we couldn’t be more thrilled to announce that Full Thickening Mousse is a finalist for a 2011 CEW Beauty Award!
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For such a tiny molecule, PolyfluoroEster packs quite a punch. While it’s is better known as the anti-frizz active in No Frizz, our scientists have also incorporated it into the Full line of products because of all its other benefits.
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