Healthy hair moves differently.

Discover the difference with our new, brilliantly engineered Shampoos + Conditioners, made to repair and protect with every wash.

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Shampoos + Conditioners that repair and protect strands from everyday stressors.

Our key ingredients

Our key ingredients.

+ Proprietary Amino Cleansing Complex

+ Phytantriol

+ Marine algae polysaccharide

+ Hemisqualane

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Hair 101

Our thoughts, out loud.


The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now delivers instant hydration, 68% more shine, and 3x stronger hair* in one wash. It also increases hydration thanks to new conditioning agents to combat dullness and dryness while repairing and protecting, too.

The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on strengthening and repairing damaged hair. The reparative formula now prevents 70% of damage*, reinforces hair strength with new emollient ingredients, and repairs and protects from all sources of damage.

The new Full Shampoo and Conditioner have evolved from only prepping hair for fullness to actually providing 2x the volume*. They now also repair and protect hair while making it look fuller and providing conditioning without weighing down hair.

The new No Frizz Shampoo and Conditioner take frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just one wash and features new humidity-fighting ingredients, plus repairs and protects against damage, too.