Curl
Born To Be Curly Starter Kit

Curls, meet confidence. These curl boosters smooth, define and strengthen to enhance your natural texture. Embrace your curls with the five benefits of beautiful, conditioned curls: definition, smoothness, shine, strength and hold.

Price reduced from $48.00 to $29.00

Currently out of stock.

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Key benefits

  • Curl Shampoo & Conditioner: A low-lather shampoo and moisturizing conditioner that deliver stronger, more defined curls straight from the shower.
  • Curl Definer: A conditioning styler that hydrates and defines curls from root to tip—for bouncy, shiny, frizz-free curls.
  • Curl Defining Gel: A lightweight gel that delivers long-lasting hold and humidity-resistant control, without the crunch.

The proof

Leaves curls bouncy + with natural movement.

Steps

Keep curls intact.

Take me through it
Steps

Keep curls intact.

Take me through it
Shampoo

Step One

Shampoo

This creamy shampoo gently cleanses and conditions for strong, defined curls straight from the shower.

Shampoo Full 12 oz hi-res
Condition

Step Two

Condition

This moisturizing, detangling conditioner is made to prevent damage and encourage curl groupings.

Conditioner Full 12 oz hi-res
Style

Step Three

Style

This conditioning styler defines and conditions curls from root to tip, leaving hair bouncy, shiny, and free of frizz.

Definer Full 6.4 oz hi-res
Style

Step Four

Style

This lightweight styling gel helps to ward off humidity’s effects as well as provides increased control and definition without the crunch.

Defining Gel  hi-res
Shampoo Full 12 oz hi-res

Shampoo

Conditioner Full 12 oz hi-res

Conditioner

Definer Full 6.4 oz hi-res

Definer

Defining Gel  hi-res

Defining Gel

Haircare quiz

Better hair is just 5 minutes away.

Haircare Quiz

1. Let’s start with your routine. After you wash your hair, you tend to:

  • Use hot tools
  • Blow dry
  • Air dry
Take the 5-minute quiz
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The winner's circle.

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