Color Care Brings Results

beauty breakthrough

Our scientists set out to develop a silicone-free system that would effectively help stop color fading and improve the health of your hair, without any trade-offs. They wanted the system to protect and enhance color, while improving the health of your hair over time.

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Color Care Shampoo Dollops
OUTSMART YOUR COLOR
Our Color Care system* makes hair color last 2x longer**

Rich and creamy, sulfate- and silicone-free shampoo and conditioner help lock in color, protect from damage and improve the health of your hair.

Our innovative color-enhancing whipped glazes come in two unique shades that boost vibrancy between color treatments, leaving hair looking healthy, soft and shiny.

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*Color Care Shampoo, Conditioner and Whipped Glaze
**Compared to a traditional prestige color care shampoo and conditioner

THE PROOF
Before + After

Our breakthrough Color Care system* makes hair color last 2x longer**.

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*Color Care Shampoo, Conditioner and Whipped Glaze
**Compared to a traditional prestige color care shampoo and conditioner

Before and After Living Proof products.
Hair Color Wheel
NOW FOR EVERYONE
the power of purple

Purple is a complementary color to yellow. So it can be used to neutralize brassy tones (just like that green concealer hides redness on skin). Most hair dyes contain some degree of red and blue dyes which fade over time due to washing, heat, and UV exposure. Our purple dye contributes red and blue components, which replenish color, reduce brassiness, and boost vibrancy.

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COLOR-FADING CAUSES
stop the cycle

Say goodbye to silicones and sulfates. Our innovative formula forgoes harmful ingredients that can leave hair feeling weighed down and protects hair from color-fading causes, such as:

  • Hard water contains copper and iron, which can impact the appearance of the dye.
  • UV rays damage hair and create free-radicals which can fade the dye.
  • Damage is the biggest factor for color loss, making it easier for color to wash out of the hair.

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Made for UV, Hard Water and Heat Styling