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Living Proof


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prime style extender cream

SKU# R601

Free shipping & returns

Free shipping & returns


A first-of-its-kind hair primer that extends your style 2x longer. Formulated with our advanced priming system and powered by our patented Healthy Hair Molecule (OFPMA) to create an exquisitely thin, weightless shield which:

  • repels dirt and oil to keep hair cleaner, longer
  • creates an optimal base for all styles
  • so perfecting it can be used alone yet so weightless it can be layered under other styling products

For all hair types.  Sulfate-free, silicone-free and oil-free. Safe for color and chemically treated hair.


On clean, damp hair generously apply Prime from roots to ends. Comb through and style as usual. Prime is so perfecting it can be used alone, yet so weightless it can be used under your favorite styling products.

Tips + tricks:

  • Use with Full for long lasting voluminous styles
  • Use with No Frizz or Satin for long lasting, frizz-free, smooth styles

The Problem: Hydrogen bonds are at the core of every hairstyle.  They are a network deep within each hair strand that provide shape. When you style with heat and water you are setting these bonds into your desired style.  These bonds breakdown throughout the day causing the style you created in the morning to fail.

The Solution: Prime is powered by our patented Healthy Hair Molecule (OFPMA) and priming emollients that create an exquisitely thin, weightless shield to help keep hydrogen bonds in place and prevent styles from failing:

  • Extends styles 2x longer
  • Repels dirt and oil so styles stay cleaner longer

View the product ingredient list here.


If you have questions about Prime Style Extender, please contact us at

styles & tips

It is easy to get your favorite hairstyles using Prime Style Extender Cream. Choose a look below to see the techniques our stylists used to create it. Effortless beauty is only a click away.


  • Awards
    2013 Awards, Breakthrough Product Editor's Pick Honorable Mention
  • New Beauty Awards
    2013 New Beauty Awards, Beauty Essentials, Best Style Extender
  • New Beauty
    2014 New Beauty, Beauty Choice Awards - Best Style Extender

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4.85 Average rating

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