Straight without Compromise
We don’t think making your hair straight should involve health warnings and gas masks. We think you should be able to get straight hair safely. So our scientists invented Straight, a breakthrough styler without the scary baggage. Because we believe you deserve beauty without compromises.
Resins, or Harmful Chemicals
Straight is the only straight styler that can be reapplied to dry hair without build-up to extend the life of your style. Straight is powered by OFPMA, our patented molecule that repels humidity, dirt and oil and protects hair from breakage during styling. For a straight style that lasts for days.
you are the living proof
I have tried EVERYTHING out there to help straighten my hair and have it feel natural. This product is unbelievable!!! My hair feels amazing and looks so smooth and silky! It even works great in rainy, humid weather. I’m considering cancelling my $200 keratin treatment as these results are just as good!— Joan
NEVER and I mean NEVER have I been able to blow my hair this straight ... Thank you so much for a product that does what it says it will do. My gorgeous hair and I will be recommending your product to anyone that will listen.— Sheila