Living Proof Straight

Meet Straight, our latest molecular brainchild.

Straight is a weightless, anti-build-up straight styler that enables you to achieve and maintain sleek, smooth, professional looking results for days.

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Straight hair that lasts for days.

Straight is the only straight styler that can be reapplied to dry hair without build-up to extend the life of your style and extend your time between shampoos — for a straight style that lasts for days.

Before

After

No silicones, resins, or harmful chemicals.

Other temporary straight styling products rely upon oils, silicones, or resins, which make hair feel limp and greasy. And all permanent treatments damage hair and may contain chemicals like formaldehyde.

Straight contains PolyfluoroEster, Living Proof's breakthrough, patented, and proprietary molecule to weightlessly, safely keep your hair straight.

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Reviews

So you might not have noticed, but last week was a solid sheet of rain. Curiously enough, it was also one of my best hair weeks ever.

It’s only May but I think I already have a contender for "Best Beauty Launch of the Year." Strong words, but I’m standing behind them.

Here’s the best part: It really, truly works—and it extends the time between blow-outs by acting as a repellent to dirt and pollution.

A lot of people are worried about the Brazilian Blowout ...

You have to see it to believe it. The new Living Proof Straight Hair Spray is applied to damp hair and promises to make your hair pin straight (almost Brazilian Blowout style) without the hundred different creams and potions you typically use for the “flyaway issue.”

It provides complete humidity protection & it even repels dirt and build-up. Most importantly, it doesn’t contain any toxic chemicals. Are you dying?!

This spray uses a special ingredient to block humidity and debris. What doesn't it contain? Oil, silicone or resin, meaning no product build-up that requires more frequent washing. We call that a win-win.

Customer Testimonials

Tried it? Let us know.

I used straight for the first time last night and was shocked. It cut my styling time in half and was super easy and my hair is pin straight. I even walked out into the living room and my husband immediately said "Your hair isn't as poofy as it normally is." Looking forward to continued use. And more compliments. Thanks!

— Megan, Charlotte, NC

I have tried EVERYTHING out there to help straighten my hair and have it feel natural. This product is unbelievable!!! My hair feels amazing and looks so smooth and silky! It even works great in rainy, humid weather. I’m considering cancelling my $200 keratin treatment as these results are just as good! Thanks for a great product that really works!

— Joan, Auburn, MA

Oh. My. Gosh. NEVER and I mean NEVER have I been able to blow my hair this straight ... Thank you so much for a product that does what it says it will do. My gorgeous hair and I will be recommending your product to anyone that will listen. [more]

— Jennifer M.

I love it! It is miserable here in NY today, when I left my house the humidity level was 100%. Every person I work with has commented on my hair today ... Thank you SO much for this wonderful product!

— Melissa U., White Plains, NY

I've been using the No Frizz Straight Styling Cream for at least a year now. I didn't think you could top this product, but you've done it with Straight! My curls started to relax as soon as I sprayed the product on my hair. I blew dry with a round brush (I just don't do well with a flat brush) and finished with a flat iron. The result? Shiny, silky, STRAIGHT hair! LOVE, LOVE this product! Please offer in jumbo size and/or auto delivery. I never want to run out!

— Cindy, Virginia