Extends Styles 2x Longer
Meet Prime. A first-of-its-kind, style-extending hair primer. Prime extends hair styles 2x longer, while enabling you to go longer between shampoos with fewer touch-ups. Prime Style Extender is formulated with our advanced priming system, designed with OFPMA and priming emollients to create an exquisitely thin, weightless shield around every hair strand. In Prime, this shield keeps hydrogen bonds in place so hairstyles stay beautiful for days. OFPMA also repels dirt and oil, so styles stay cleaner, longer. Prime is so perfecting it can be used alone, yet so weightless it can be layered under other styles. Get long-lasting styles and save time, day after day.
Defend Your Style
Styles Just Don't Last
The majority of women explain that their hairstyles last only ½ a day. Talk about a waste of time; all those hours spent styling, and nothing to show for it. Products that try to make styles last longer–hairsprays, pomades, dry shampoos—are all just band-aids that make hair feel stiff or dirty. So our scientists figured if they could fix the root cause of style breakdown, they could really revolutionize hair styling.
This illustration shows how Prime protects hair’s internal hydrogen bonds against disruption by moisture and also helps to repel dirt and oil.
The Culprit: Broken Hydrogen Bonds
Hydrogen bonds are at the core of every hairstyle you create. They are the network deep within each hair strand that give it its shape. When you style your hair with water and heat, you are reshaping this network of hydrogen bonds into your desired style. The problem is that as the day progresses these hydrogen bonds revert back to their original positions, and the hair style you created in the morning falls out.
Prime Keeps Its Promise
Over 90% of women agree: Prime delivers on its promise. Keep the style you created yesterday looking just as amazing today. Finally, the search for longer lasting styles has come to an end.
how to use
you are the living proof
I must admit I have pretty great hair, but my curl does not last! I applied to damp hair, let air dry, then curled using a 1 inch iron. First I could tell right away that my curls took much better. Usually by the time I am ready to brush through to soften the curls I have just slight bends, which I like. When I used this I def had more defined curls!!! I then used a surf spray to soften. And the curls lasted!!"- scareyc
I received a free sample at my local sephora. It was described as the perfect primer for all hair types and styles. She was right. I used it twice styling it straight and curly and it brought out the best in my hair. I also breakout a lot with new hair products and it didn't happen with this product. Highly recommend it."- Dkennedy