Jennifer Aniston becomes co-owner of our company
We are thrilled to announce that we’ve joined creative forces with Jennifer Aniston as she becomes a co-owner and hair care spokesperson of Living Proof.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains,” says Jill Beraud, our CEO. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”
Jennifer talks about why Living Proof
"What caught my attention about Living Proof is the company’s unique approach to hair care – using scientific technologies to offer women actual proof in a bottle rather than hoping for results. Over the years, my hair has been subjected to everything...blow dryers, flatirons, curling irons, color, extensions, you name it,” says Jen. “After using these products, I felt like I finally discovered a solution that works every day."
What caught my attention about Living Proof is the company’s unique approach to hair care – using scientific technologies to offer women actual proof in a bottle rather than hoping for results."
Jen will help actively build the Living Proof hair care business using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for our hair care products. She will also collaborate with our leading stylists and scientists on new hair care product ideas.
“We love how personally vested she becomes in her business ventures,” says Jill. “We are thrilled she is willing to put that passion into our hair care business.”
How to get Jen's look
First, Jen used No Frizz Shampoo and Full Conditioner. Hair stylist Chris McMillan then sprayed Full Root Lifting Spray on her roots and at her crown before blow drying Jen's hair with his fingers. "There's no need to use a brush – the shampoo eliminates all the frizz," he says. Once her hair was completely dry, he used a tiny bit of Amp2 on the ends of her hair to give it texture.