Time for a Change.
Years ago, hairspray was invented to cement elaborate, fussy updos, like beehives, prom hair and bouffants into place. The formulas were stiff, so they cracked and flaked, leaving hair with a dull residue. Over decades, women's styles have changed. Unfortunately, hairspray formulas have not. Until Living Proof scientists set out to find a better way. Where you see stiffness and flaking, a glue-like tack and a dull, crispy finish, we saw room for improvement.
2x application of leading product results in flaking.
2x application of Hold can flex and bend without flaking.
Living Proof scientists created a new flexible holding formula to gently hold strands in place, rather than welding them together. And we added our patented molecule, OFPMA, for incredible humidity protection.
The result? Hold, the reinvention of traditional hairspray with a uniquely flexible, non-flaking finish. Hold distributes lightly and evenly across each strand to help hair maintain its style beautifully all day long with effortless hold, natural movement and brilliant shine.
No one will believe you used hairspray, not even you.
you are the living proof
The hairspray is amazing!! Holds my hair all day, doesn't weigh it down or cause it to get oily. Love this product!!"— Sarah
I love this hairspray so much I may have to start stockpiling. It honestly holds without being the least bit stiff."— AM