style | lab

straight

SKU# R401

Free shipping & returns

$0.00
Overview

Introducing a long-time favorite with a new look and the same great performance.

A heat activated spray to create long-lasting, shiny, straight styles. Powered by our Healthy Hair Molecule (OFPMA) which:

  • weightlessly blocks humidity 
  • provides heat protection up to 450°
  • is layerable and won't build up
  • keeps hair cleaner, longer allowing you stretch out a straight style
  • can be used on damp or dry hair, to heat style or touch up

For fine to medium hair types. All Living Proof products are sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.

Usage

Start with damp hair that has been cleansed, conditioned and detangled. Hold canister 6” away from head and mist evenly over hair for 5-10 seconds. Comb and style with a blow dryer. Follow with a flat iron for pin straight styles.

Tips + tricks

  • To touch up and prolong the life of your straight style, apply to dry hair and use a flat iron or blow dryer as needed.
Science

The Problem: Typical straightening products rely on oils and silicones to create a coating on hair to weigh hair down and keep it smooth. The problem with this approach is that silicones and oils are not entirely effective at fighting frizz and can be heavy and greasy, leaving hair limp and flat. The greasy residue also attracts dirt and can build up, forcing you to wash your hair and thus making it challenging to keep a straight, smooth style for more than one day.

The Solution: Straight is powered by our patented Healthy Hair Molecule (OFPMA), which creates a weightless shield around each hair strand that:  

  • smooths hair from root to tip
  • when used with heat provides a superior straight style without any build up or greasy residue
  • proven to be more effective at blocking humidity than silicones
  • repels dirt and oil, so straight styles last for days 

View the product ingredient list here.

FAQ
What makes Straight different?
Straight contains aerosolized OFPMA, Living Proof's breakthrough molecule. It creates sleek, smooth, shiny straight hair without the use of silicones or harmful chemicals. Straight is the only straight styler that can be reapplied to dry hair without build-up to extend the life of your style and extend your time between shampoos — for a straight style that lasts for days.

Does Straight build up?

Straight is weightless; it does not contain any oils, silicones or resins. It can be applied on both wet and dry hair and will not build-up.

How do I use Straight with other products?

Straight can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products.

  • For a full-bodied, voluminous style, apply Full Thickening Cream or Mousse to wet hair. Follow by layering in Straight.
  • For thick, coarse or curly hair types, first apply No Frizz Weightless Styling Cream and follow with Straight.

What is the fragrance?

All of our products have a light, fresh, citrusy fragrance.

How do I dispose of the hairspray canister after I use up the product?

It is safe to throw away in your regular trash.

main product

styles & tips

It is easy to get your favorite hairstyles using Straight. Choose a look below to see the techniques our stylists used to create it. Effortless beauty is only a click away.

you are the Living Proof

4.4 Average rating

style | lab collection

The possibilities are endless for what you can achieve with stylers in the Style Lab collection. Learn more

Other products in the style | lab family: