Videos
1:59
Meet Straight
Frequently Asked Questions
Is it color safe?
All of our stylers are color-safe.
Is it safe for use on chemically treated and chemically straightened hair?
All of our stylers are safe for chemically treated and chemically straightened hair.
What makes Straight different?
Straight contains aerosolized PolyfluoroEster, Living Proof's breakthrough molecule. It creates sleek, smooth, shiny straight hair without the use of silicones or harmful chemicals. Straight is the only straight styler that can be reapplied to dry hair without build-up to extend the life of your style and extend your time between shampoos — for a straight style that lasts for days.
Does Straight protect from heat styling?
We have done extensive testing with Straight and heat styling and have found it to protect hair from the damaging effects of both blow drying and flat ironing.
Does Straight build up?
Straight is weightless; it does not contain any oils, silicones or resins. It can be applied on both wet and dry hair and will not build-up.
How do I use Straight with other products?
Straight can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products. For a full-bodied, voluminous style, apply Full Thickening Cream or Mousse to wet hair. Follow by layering in Straight. For thick, coarse or curly hair types, first apply No Frizz Straight Styling Cream (medium to thick hair) or No Frizz Straight Styling Treatment (thick to coarse hair) and follow with Straight. When combining Straight with other styling products, be aware that your result will differ depending on which product you use first, so you may want to try it different ways and choose your preferred routine.
What is the fragrance?
All of our products have a light, fresh, citrusy fragrance.
How do I dispose of the hairspray canister after I use up the product?
It is safe to throw away in your regular trash.
Not Satisfied
Posted by Abbey on March 11, 2012
I did the exact directions and the results were the same as if i just dried my hair. Thankfully I only ordered the 1.8 ounce bottle. Still, wasn't worth my $17.
True to the advertising..BUY IT NOW
Posted by Lorraine E on October 17, 2011
OMG.......this is the real deal but your MUST follow the directions EXACTLY......if you are 60 + years old and long for the Suzanne Sommers look....get a flat iron and follow the label diretions......run don't walk....really
Fantastic for long hair!
Posted by Gen on June 3, 2011
I have long, medium-thick hair and this spray is the first product that keeps my hair straight AND is non-greasy. The spray is light, smells great and it keeps my hair straight/frizz free. I love that is also a heat protectant, so I do not have to use an additional product to protect my hair from blow-drying and flat-ironing. Love this product and will continue to buy/use!
Satisfied Customer
Posted by jean on May 24, 2011
I have very curly, frizzy hair which is the bane of my existence during NY summers. I bought this, not intending to wear a straight style, but hoping it would help to keep my hair relatively frizz free and styled.
Today was the litmus test,humid and windy(a terrible combination) and Straight passed! I can only imagine how it will work for those whose hair is not as awful as mine.
Thanks for another great product.
Highly optimistic in week 1 of use!
Posted by Carol on May 18, 2011
Couldn't have a more humid week in New England to try the new Straight product! I have very fine curly/frizzy hair that I blow dry and flat iron, but humidity causes instant style-undo. I tried the NoFrizz products and felt that they dried out my very fragile hair, but in week 1 of trying Straight, I'm experiencing smoothness and shine, with just a little frizz and flip. Better than anything I've tried so far! Will keep using as weather continues to be humid.
Ingredients
Alcohol Denat. (Solvent), Hydrofluorocarbon 152a (Propellant), Water/Eau/Aqua (Solvent), Octafluoropentyl Methacrylate (PolyfluoroEster) (Moisture-Controlling Active), Linoleamidopropyl Ethyldimonium Ethosulfate (Conditioning Agent, Anti-Static Agent), Propylene Glycol Dibenzoate (Conditioning Agent, Shine Enhancer), PPG-5-Ceteth-20 (Emulsifier), Fragrance/Parfum (Fragrance), Linalool (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component), Citronellol (Fragrance Component), Limonene (Fragrance Component)
