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prime style extender

SKU# R601

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A first-of-its-kind hair primer that extends your style 2x longer. Powered by our patented Healthy Hair Molecule (OFPMA), Prime Style Extender®:

  • helps to repel dirt and oil to keep hair cleaner, longer
  • creates an optimal base for all styles
  • saves time so you can forget the touch ups
  • perfects cuticles so weightlessly it can used alone or layered under other styling products

Prime Style Extender is ideal for all hair types. It is silicone-free. Safe and formulated for color and chemically treated hair.


Apply to damp hair from roots to ends. Comb through. Style as usual. Use alone or under other stylers.


What is Prime Style Extender?

Prime Style Extender is a breakthrough, first-of-its-kind hair primer that extends hairstyles up to 2x longer. It reduces the need to touch up hairstyles and keeps your hair cleaner longer, reducing the need to shampoo as often. Prime Style Extender detangles, perfects, and corrects cuticle texture and thoroughly primes and creates an optimal base for styling.

Does Prime Style Extender work on all hair types?

Prime Style Extender is a universal product that works on all hair types to prime hair for more perfected and longer lasting hairstyles.

How do you use Prime Style Extender?

Your hair style is created by wetting and drying your hair, which sets hydrogen bonds into a desired shape. Your style will stay in place until these temporary hydrogen bonds are broken by moisture leaving or entering the hair shaft. This movement of moisture into and out of hair is called moisture flux. This phenomenon happens to everyone throughout the day, every day of the year because moisture levels in the environment around us are constantly changing. Prime extends hairstyles by blocking moisture flux, preserving hair’s hydrogen bonds and therefore your hairstyle. 

Will Prime Style Extender weigh my hair down?

No, Prime Style Extender will not weigh your hair down.

Does Prime extend all hairstyles?

Yes, Prime Style Extender extends all styles such as straight, smooth, curly and volumized.

Can you layer Prime Style Extender with other styling products?

Yes, Prime Style Extender is so perfecting it can be worn alone, yet so weightless it can be layered under other styling products. Always start your styling routine with Prime Style Extender.

Does Prime Style Extender provide heat protection?

No, Prime Style Extender does not provide heat protection.

Does Prime Style Extender provide UV protection?

No, Prime Style Extender does not provide UV protection.

Is Prime safe for color or chemically treated hair?

Yes, Prime Style Extender is safe for color and chemically treated hair.

Can I use Prime Style Extender with a leave-in conditioner?

Yes, you can use any leave-in conditioner before Prime Style Extender for added conditioning and detangling.

What is the technology in Prime?

Prime is a highly efficient delivery system for our miracle molecule, OFPMA, which is clinically proven to:

  • Create an exquisitely thin, weightless shield around each hair strand
  • Limit the disruption of hydrogen bonds by controlling moisture flux
  • Repel dirt and oil to keep hair cleaner and styles lasting 2x longer
  • Provide priming emollients that corrects hair texture, detangles and increases resistance to breakage

OFPMA is proprietary to Living Proof meaning no other hair care companies have this same technology, so they have to rely on other ingredients such as heavy oils and silicones. 


  • TotalBeauty.com Awards
    2013 TotalBeauty.com Awards, Breakthrough Product Editor's Pick Honorable Mention
  • New Beauty Awards
    2013 New Beauty Awards, Beauty Essentials, Best Style Extender
  • New Beauty
    2014 New Beauty, Beauty Choice Awards - Best Style Extender

love notes

Posted by Ashley A on July 10, 2015

Honestly, I've tried every hair product around and I'm sort of picky on it being salon-quality. Well this was fantastic! Honestly, it does exactly what it says it does. My hair was cleaner and held my style longer, more manageable and all around beautiful! I'll never go to anything else again! :)

We love this stuff
Posted by Dennise on June 09, 2015

I use this for myself and my 8 & 11 year old daughters. It is like a miracle. It is amazing how clean their hair looks on day two. They are at the age where they don't want to wash their hair every day but they really need to. This keeps them looking great and clean and shiny. It also makes it so easy to detangle their hair after washing. I want to try the spray next. That would probably help me get a comb thru their hair after they swim but before bath time. I recommend this highly to any mother of girls. And this Mom likes it too.

Works like magic!
Posted by DOROTHY on April 24, 2015

The first time I used this product I wasn't impressed. The sample I got from Sephora was small and I wasn't really paying attention to the results. But I bought a full size tube anyway. My first try was OK but nothing special. The second time I used a bit more and made sure that I covered my hair from roots to ends. After the primer I used the LP No Frizz Weightless Styling Spray and then let my hair air dry overnight. In the morning I couldn't feel any product in my hair but it was bouncy and shiny even before styling. I used a curling iron to create loose waves and then ran my fingers through to loosen up the curls. The styling spray actually held my hard-to-hold hair really well. But the next morning, my hair looked really good without any additional curling/styling. I couldn't believe it! And I didn't have to shampoo for several days. I'm a believer now and will make this primer a part of my regular routine. It didn't add any weight to my hair at all and it obviously increased the effectiveness of the styling spray. I have a good hair day almost every day now. The only thing missing is thermal protection. I have to use a separate product for that and it's kind of a pain. But I definitely recommend the primer cream.

| Love Notes 4-6 of 74 |

styles & tips

It is easy to get your favorite hairstyles using Style Lab Prime Style Extender. Choose a look below to see the techniques our stylists used to create it. Effortless beauty is only a click away.