straight styling cream

for medium to thick hair
Formulated for medium to thick frizzy hair, No Frizz Straight Styling Cream is a lightweight lotion that eliminates frizz and contains conditioning to replenish the hair's moisture, for a straight, shiny style with natural movement. The cream is also terrific for smoothing split ends. No Frizz features PBAE - the first new anti-frizz technology in 30 years to effectively block humidity for beautifully soft, silky, frizz-free hair. Works great on colored hair, too.

 

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the system


shampoo


conditioner


nourishing styling cream


weightless styling spray


leave in conditioner

watch

2:13

The Science Behind No Frizz

1:40

How to Use

buzz

2008 Allure Breakthrough Award (October 2008)
Allure Magazine selected No Frizz Stylers for their 2008 Breakthrough Award for innovation in beauty: "Right away, we loved that our hair was devoid of fuzz and that it hadn't expanded the way it normally does." More.
2009 CEW Winner: Best Hair Styling Product Prestige (May 2009)
Living Proof No Frizz Straight Styling Cream was the winner in Best Hair Styling Product, Prestige, from Cosmetic Executive Women, one of the beauty industry's most coveted awards. More.
Smooth Hair Innovation (May 2009)
Kate Sandoval of O Magazine writes, "Not only do I no longer get frizzy, but there's an added benefit: The nongreasy coating repels oil and dirt, so my hair stays cleaner longer. Which means I can skip a day between washings and be frizz free." More.
Dr. Eric Spengler on The Doctors (October 2009)
Living Proof No Frizz was featured on The Doctors, a television talk show that focuses on a range of health care and beauty issues.

frequently asked questions

Is it color safe?
All of our stylers are color-safe.
Is it safe for use on chemically treated and chemically straightened hair?
All of our stylers are safe for chemically treated and chemically straightened hair.
What makes No Frizz styling products different?
No Frizz contains the first new anti-frizz technology in over 30 years to do what silicones can’t: effectively prevent frizz by blocking humidity without weighing hair down. This technology is patented and proprietary to Living Proof.
What is the difference between the six No Frizz styling products?
Recognizing that not all frizzy hair is alike, our scientists developed No Frizz products that are appropriate for each hair type: for fine, medium or thick hair, for straight or wavy styles. Each formula is optimized for the hair type and style. Sprays are for fine hair, creams are for medium hair and treatments are for thick hair. Our straight stylers are for styling hair straight while the wavy/curly stylers contain a light level of hold for defining waves and curls.
Does No Frizz protect from heat styling?
We have done extensive testing with No Frizz and heat styling and have found it to work extremely well with heat tools like blow dryers and flat irons.
Do I have to style with heat?
For straight, smooth styles, we recommend styling with a blow dryer and/or flat iron. For wavy or curly hair, we recommend blow drying with a diffuser or scrunching your hair as it air dries.
Does No Frizz build up?
No Frizz offers humidity protection weightlessly and without build up.
Does No Frizz do anything besides protect hair from humidity?
No Frizz actually repels dirt from hair, keeping hair cleaner longer. It also creates a sheen on the hair which will help make your hair color pop.
How do I use No Frizz with other products?
No Frizz can be combined with any of your usual products, including shampoos, conditioners, leave-ins and other styling products. However, we do recommend using No Frizz styling products with No Frizz Shampoo and Conditioner for the best in humidity protection. When combining No Frizz with other styling products, be aware that your result will differ depending on which product you use first, so you may want to try it different ways and choose your preferred routine.
What is the fragrance?
All of our products have a light, fresh, citrusy fragrance.

customer reviews

Average Rating

Amazing Results
Posted by Lisa on November 8, 2010
I have used many products over the years to obtain a straighter style for my curly, wavy, frizzy hair. Some others have worked fairly well.

No other product has done what Living Proof does - my hair is styled as I wish - it has bounce, shine, and the style keeps for days.

You have changed my life!
Posted by Maureen on September 9, 2010
Even though I am 55, inside there is still that little curly haired red headed girl whose family nicknamed Bozo. My hair is frizzy, curley but fine. I have slept on juice cans, used my own head as a giant roller and even went to my senior picture appointment with my head wrapped in plastic wrap. I received some samples from Sephora with an order and while I usually throw that stuff away, I decided to try the shampoo, conditioner and cream. The difference was immediate! I have been using it (and the thickening cream) for about 5 months. I have not needed to use the flat iron all summer. You have changed my life! My husband thanks you!
I am so excited about your products and what you have done for us "Bozos" that you should make me your spokesperson! Really!
Michigan Hair
Posted by Valerie on September 8, 2010
Here in Michigan we have a really humid spring and summer - and sometimes autumn. The No Frizz Straight Styling Cream makes my hair behave during these seasons like 'winter' hair, when the moisture is low. I use the middle weight cream, even though I have fine hair, and the results are great.
Love the product!
Posted by Gloria on September 7, 2010
Love the styling cream, but hate the container!!
Great product for on-the-go readiness
Posted by Anette on September 6, 2010
I was initially skeptical of the promises made, but quickly discovered that IT'S ALL TRUE! No Frizz leaves my hair soft and easy to style. This is perfect for anyone on-the-go or just looking for a LONG LASTING and NON-GREASY solution to frizzy hair. Great solution.
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