There’s a lot that gets better as we get older: we’re wiser, more confident, and we don’t give a damn about the small stuff. And then there are the things that get…less desirable…with age. That includes our hair. As we get older, we go gray. Our strands feel wiry. Our hair gets thinner (if only the same were true for our waistlines!).
What’s really happening. Your hair’s growth cycle shortens, which means you likely can’t grow your hair as long as you used to. The “resting” phase (after the follicle falls out) is longer, too. What’s more, your hair’s density (both the number of hair follicles on your head and the diameter of each strand) tends to decrease. This can start as early as in your 30s. In fact, one-third of women 30+ report a decrease in volume and thickness.
Science can help. While no one has found the cure to hair loss (yet), there are some major innovations that can help you feel like you have more hair and keep the hair you have as healthy as possible. Our Timeless Plumping Mousse works like a temporary filler for your hair. It contains a proprietary technology (meaning you won’t find it anywhere but Living Proof products) that makes fine, thin hair look and feel like fuller, thicker hair.
Give your hair major oomph. We partnered with MIT and leveraged technology in their polymer library to develop our proprietary PBAE molecule (that’s poly beta amino ester, for all you fellow science geeks). It works by creating microscopic thickening points on the hair. Translation: more space between fine hair fibers makes you feel like you have more hair.
Here, we blow dried two sets of hair tresses—one with no product, and one with our Timeless Mousse—then we traced their area and calculated their volume. The result: our mousse gave the hair 3x more volume than it would otherwise have.
Not your mother’s mousse. We know, we know—mousses get a bad wrap for being sticky, gritty, and all-around unpleasant. But Timeless Plumping Mousse doesn’t shellac your hair in place—it gives you fuller hair that’s touchable and long lasting. It helps control wiry, unmanageable airs (another dreaded sign of aging). Plus, when you use the whole Timeless collection, your hair will be less prone to breakage—even with heat styling.
More tips on age-related hair issues: