Living proof. | Blog: The Official Launch of Living Proof’s New Product: Full!

The Official Launch of Living Proof’s New Product: Full!

Jan 15th 2010
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Ingalls_LP_FS_FTC_opt The wait is finally over! We here at Living Proof are absolutely full of excitement right now (shameless and corny pun intended) and you can probably guess why. We have just launched our latest product, Full, a thickening cream that will give you naturally thicker looking, thicker feeling hair that lasts all day long!

We previewed Full awhile back in the fall on QVC and we were so thrilled to see how many people loved the product. A lot of you have complained about having fine, limp and lifeless hair so we wanted to make sure you had a product that gives you long-lasting, naturally-looking, soft-to-the-touch, full hair that actually works.

The same team of scientists that discovered molecule PolyFluoro Ester, which made frizzy hair a thing of the past, brainstormed a way to get you the best product possible. It was then when they discovered a brand-new molecule called Poly Beta Amino Ester-1 which makes limp, lifeless hair behave like naturally thick, bouncy hair.

How does it work? Well keep in mind that thin hair looks flat because it’s made up of smooth strands that lie neatly on top of each other. Thick hair, on the other hand, has more texture and does not stack up neatly on one another. As a result, there is more space between each hair strand and it looks like there’s more volume. The lack of texture on fine hair causes the strands to just collapse on top of each other without any space in between.

What Poly Beta Amino Ester-1 does is create thousands of microscopic thickening points on each strand to increase texture. With this newfound texture, the hair won’t lie flat on top of each other like they used to and there will be more volume from the space in between the hair strands.

Most voluminizing products thicken hair by coating it with stiff resins. This technology has been around for decades and it dries hard and flakes away with every touch or movement. Your hair may look thick for a bit, but after awhile it will go back to looking limp and lifeless.

Living Proof’s new technology, patented by our MIT Founders, will give you thicker hair without the coating, resins, or flaking. All you’ll have are beautiful results you can see from across the room!

Head to our homepage and click on the link in the bottom right corner for a cute video that will show you the science behind Full.

JUDY WORKMAN

Having had chemo and my hair re-growth being thin, I would be a good marketing person to try this product and report the results from a standpoint.
Robin

How do I go about getting a sample of the Full Thickening Cream?

Any help would be appreciated.

Thanks,
Robin
The Living Proof Team

Hi Robin,
If you Become a Fan of Living Proof on Facebook, you can be up-to-date on every promotion we have on either Full or No Frizz products. Right now, we’re holding a giveaway for a full-sized bottle of Full! If you enter before Friday 12 PM ET, you have the chance to win one of 5 bottles!
The Living Proof Team

Hi Judy!

We really appreciate the offer but we finished our consumer testing before launching Full. We wish you a safe and speedy recovery!
Lisa M. Smith

I just had the Keratin treatment done which was quite expensive and though im very pleased with the results I wish I had of knew about your products before and so my question is even though I now have the no frizz, straight, soft, silky hair i’ve always wanted I wish for it to be fuller as I have very thin, fine, soft hair – would your product “Full” be on any benefit to me with this treatment in my hair I now have?
The Living Proof Team

Absolutely! Full is a product completely unlike our No Frizz system, so it will give your hair the body and texture that it sounds like it’s craving. It is sulfate- and salt-free, so the even better news is that you can mix it with your current Keratin treatment. Definitely let us know what you think!
Rebecca

just received a bottle of the thickening cream today. Gonna try it in the morning and will let you know my opinion of this product.

Thanks
Rebecca
Tammy

FULL is a God-send! I was skeptical since ALL thickening products claim to do what FULL claims to do. The difference is FULL does it and THEN SOME. I am 62 and have fine, thin/thinning hair which has never looked better since I began using FULL a couple of weeks ago. I LOVE it. THANK YOU from the bottom of my heart!!!!!
Sharon Ross

Finally, a product that does exactly what it claims to do. After DECADES of buying products that promised to do what this one does, only to have them come up short, and combining several sprays, creams, etc. to get a thickening effect, this one finally does the job all by itself. It makes my fine hair full of bounce and body, even on a day when I shampoo my hair and it seems to be it’s finest. It’s not at all heavy or greasy. It works very easily through the hair and doesn’t get tacky or stiff during drying and styling (which so many of these types of products can do). This product has replaced a thickening spray I have used for at least 10 years because it works so much better. Thank goodness I took a chance on yet another thickening product. Had I not, I wouldn’t have found the best one on the market. Thank you, Living Proof, for making my hair dreams come true!
Nicole

A salesperson at Sephora told me that LivingProof was launching a SKINCARE LINE!! I sure hope that rumor is true and, if so, when is it happening? I mean, if it’s HALF as good as your haircare line, I will be the very first person in line to purchase it!!
The Living Proof Team

Living Proof does in fact have a Skincare Research & Development team working away but development in skincare takes a much longer time than in haircare so there are no plans to launch anything in the near future. But to stay tuned!