Oh, how I loved Romeo and Juliet in 8th grade English! (One of my many prime frizz-fro years).
From Shakespeare’s Romeo and Juliet, 1594:
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
A silicone by any other name would smell as – well, actually, I don’t know what silicone smells like! But I DO know that we can expect the same potential hairstyle pitfalls from any number of silicone aliases you’ll find in other frizz products. Here are just a few of the names silicone is called:
- Dimethicone
- Trimethylsiloxane
- Amodimethicone
- Cyclopentasiloxane
- Phenyltrimethicone
- Methicone
- Trimethicone
Don’t get me wrong – I’m not saying silicone is all bad! But like Romeo and Juliet’s, the relationship between beauty and silicone is bittersweet. On one hand, silicone works wonders as an ingredient in complexion primers and wrinkle fillers. That’s because silicone molecules are relatively large, and therefore remain on the surface, creating a smoother base for make-up application. But when these same types of molecules are used on hair, their large size can equal limp, weighed-down locks.
Silicone does have a few positive benefits in regard to hair – it can be used to protect hair from heat, condition by depositing on damaged areas of hair, and give a glossy look to locks. Unfortunately, silicone is also heavy, prone to remaining as residue, attracts dirt, and can make hair look greasy and stringy when too much is applied. Thus, in order to avoid these undesirable silicone side effects, anti-frizz products containing silicones typically have usage instructions advising use of small amounts only (“dime-size,” “use sparingly,” etc.).
And that, my No Frizz friends, is why silicone-based products can never win the fight against frizz! Frizz occurs because of humidity and friction. To combat these causes, atmospheric moisture must be kept at bay (it enters underneath lifted cuticles) and resistance between rough hairs minimized. HOW? By creating a barrier between hair and moisture, and between friction-inducing cuticles. Imagine entirely coating ALL of your hair with a silicone-based product…an oil slick comes to mind, no?! Since you can’t coat hair with silicone, many cuticles are left untreated and lifted, vulnerable to moisture and friction.
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Lucky for us, though, the PolyfluoroEster in No Frizz does what no other ingredient in hair care can achieve! Thanks to the extremely small size of each PolyfluoroEster molecule, and the unique delivery optimized by Living Proof‘s in-house formulators, No Frizz creates a weightless (no flat hair here!), invisible shield around each strand of hair in a smooth, perfect layer. You CAN – and should – entirely coat the hair! Moisture can’t get in, and it can’t get out. Cuticles are smoothed over and edges refined so that friction is practically nil.
Not only does No Frizz finally solve the frustrating issue of frizz, but it provides these amazing added benefits to boot: protects hair from heat styling, repels dirt, oils and particles, and imparts long-lasting shine and “pop” in the color of the hair!
The Living Proof scientists don’t mess around!
“Good Night, Good night! Parting is such sweet sorrow…” :)
‘Til next time,
Gwen
(Note that I’m certainly not a chemical engineer or physicist! If you’re looking for more scientific info, check out ‘The Science Behind It’. I also recommend that you pick the brains of Living Proof’s team of stellar scientistsby contacting us!)
